Community and resources for aspiring content creators
Creator Science monetized primarily through course and training sales, including programs like Build A Beloved Membership and live cohort or group coaching. They also generated recurring subscription revenue from their membership community, which had a retention rate of about 66% year on year and contributed significant income to the business. Additional monetization methods included services and consulting, such as 1:1 coaching and community product offerings.
“Jay Clouse is the founder of Creator Science, which is a membership, community, newsletter and podcast helping you become build a creator business, which he bootstrapped to over $40k a month towards the end of last year.”
“it’s generated $629,700 for the Creator Science business.”
“we had about a 66% retention rate year on year. So two out of every three people renew.”
“Jay grew The Lab into a $400k a year revenue stream with just 200 members.”
“Inside this course, not only will I show you how I built a membership designed to stay small, but I'll explain why it might be a model you want to consider too. I have a proven track record I started my first online community in 2017 called Unreal Collective.”
“Build A Beloved Membership is built specifically for people who want to build a paid membership community.”
“I cannot recommend my course, Build A Beloved Membership, more highly.”
“I would sell this as a live cohort or group coaching program.”
“I was building this mastermind program that I was facilitating.”
“The core offer was... 1:1 Coaching via weekly Office Hours and monthly Hot Seats.”
“They’ve since added to this with the likes of Kieran Drew, Paddy Galloway, and Bonnie Christine teaching specific skills, too.”
“I think it was easier to refer to a named thing than a creator science pro.”
“I'm using my influence to get business deals for my appliance business too.”
“I started selling that product in 2021 and it's still within like my top three products four years later and still does very well.”
“The community is a product. My courses are a product.”
“He could identify folks who weren’t engaged in the community and offer to buy them out of the rest of their membership.”
“He incentivized them to take action with a founding member's rate: 50% off for life.”
“Even had some sponsorships with some of the Amazon parts sellers.”
“The affiliate rates on YouTube shopping are amazing. Instead of getting 3% on Amazon, I may be getting 8%, 10%, 20% on very similar products.”
“He estimates that by plan type it breaks down as 80% Standard, 15% VIP, and 5% Starter.”
“AdSense is robust. Part sales are robust. Affiliates are robust.”