Community and resources for aspiring content creators
Creator Science grew by using social media platforms such as YouTube, X, LinkedIn, Instagram, Threads, and TikTok to share free content and attract an audience. The audience was then directed to owned channels like a newsletter and podcast, which served as relationship-building platforms to share more free content and promote paid offerings. Email marketing was implemented through nurture flows using tools like Kit and RightMessage to engage subscribers and promote products based on their interactions. Additionally, a referral program was set up to encourage word-of-mouth growth by rewarding existing members for bringing in new members.
“Had one of our YouTube videos go really well, and that really boosted the channel, and that got us in front of a bunch of new people. Doing YouTube at all I think was probably one of the bigger inflection points for the show when we said, we're doing this audio show, but let's see if we can do it...”
“I was using affiliates through the links in the description and the comment feed for certain companies, telling people to use them. And then YouTube shopping comes out ... and all of a sudden I see my conversion rates or sales rates double or triple.”
“Jay uses social media to attract an audience - he shares free content on all the major platforms: YouTube (110K subscribers), X (50K followers), LinkedIn (48K followers), Instagram (8.5K followers), as well as Threads and TikTok.”
“I'm probably posting daily on LinkedIn, X, Threads, Instagram, starting to, so we're all over the place. Like we're publishing constantly, and it's not even as streamlined as you might expect.”
“I am in the top 250 YouTube shopping creators in the world. I would say parts, affiliates and Adsense are probably 80% of $1.8 million. The affiliate rates on YouTube shopping are amazing. Instead of getting 3% on Amazon, I may be getting 8%, 10%, 20% on very similar products.”
“I started with email. I added on podcasting. It built a really strong base. They're like the slowest, hardest platforms to grow, but it built a really strong base because the people who were there really wanted to hear from me.”
“Within the content of his newsletter, podcast, and website, Jay has implemented several nurture flows using a mixture of Kit and RightMessage. He uses RightMessage to encourage website visitors and email subscribers to complete a short survey. Similarly, Kit is used to send email subscribers rele...”
“He directs that audience to channels that he owns, namely his newsletter (60K subscribers) and podcast (around 50K downloads per month).”
“And the margins on what we do are very, very healthy. Now, AdSense is robust. Part sales are robust. Affiliates are robust. I would say parts, affiliates, and Adsense are probably 80% of my 80% of $1.8 million. Somewhere around there is what I would hazard to guess.”
“Jay uses social media to attract an audience - he shares free content on all the major platforms: YouTube (110K subscribers), X (50K followers), LinkedIn (48K followers), Instagram (8.5K followers), as well as Threads and TikTok.”
“He directs that audience to channels that he owns, namely his newsletter (60K subscribers) and podcast (around 50K downloads per month). He regards these as his relationship-building platforms - sharing more free content, designed to build trust and make you aware of his paid offerings.”
“I was a beta tester for their entire program. I was paid by YouTube to introduce that feature on my channel because I had migrated from that weird square sub domain to Shopify, where I'm at currently and YouTube partnered with Shopify to be able to allow the YouTube shopping and API to interact w...”
“He directs that audience to channels that he owns, namely his newsletter (60K subscribers) and podcast (around 50K downloads per month). He regards these as his relationship-building platforms - sharing more free content, designed to build trust and make you aware of his paid offerings.”
“We're talking two newsletters a week for eight years, a podcast a week for five years, and now YouTube's in the mix. It's just, it's just been a lot of that.”
“Jay uses social media to attract an audience - he shares free content on all the major platforms: YouTube (110K subscribers), X (50K followers), LinkedIn (48K followers), Instagram (8.5K followers), as well as Threads and TikTok.”
“Jay uses social media to attract an audience - he shares free content on all the major platforms: YouTube (110K subscribers), X (50K followers), LinkedIn (48K followers), Instagram (8.5K followers), as well as Threads and TikTok.”
“For 90 days, here's my channel's numbers and again, I'm 95% long form content based, 32.1% of my views come from external sources. That's going to be 90% Google search. My second highest form of viewership is YouTube search and that's 27.2%.”
“Another great source of new members can be referrals from existing members. Jay set up a referral program, using First Promoter, where a member gets 25% of that person's membership every time they renew.”