A/B testing software for optimizing conversion rates
A/B Testing Software initially grew by engaging in organic social media tactics such as spamming forums, writing articles, and directing people to their site. The company also leveraged email marketing by testing different email headlines to improve open rates and then applying successful strategies to advertising and the website. Founder-led sales played a role in growth, with the founder attending conferences, speaking engagements, and closing deals on the spot.
“Let me now get more traffic.I think I hit my, what we call local maximum. It’s like the maximum I can get out of this channel for now. Let me do ads. And you take your learning from your email to your ads, could be Google ads, Facebook or whatever platforms you want to give your money to.”
“you just do a simple Google search. And we were there to pick up the I would say the scripts of everybody else, but that did go and make us that first million.”
“So, basically start with your email list, be at the email list, and then test emails, maybe 50 to this headline, 50 to the other headline, and then go from there. And every time, test something in your email and try to figure out what is resonating, and then move it to the ads and move it to the ...”
“I just picked up my self-esteem again and basically flew to conferences and started closing deals right there on the spot.”
“In the first couple of years of the Convert story, it was basically spamming forums as a tactic, writing some articles, grabbing comments and anywhere and direct people to the site.”
“Email software, most businesses have a pretty decent email list, usually people have decent email list. Just changing the title in whatever tool you use can be as simple as MailChimp or maybe it’s very advanced. They all have A-B testing in built-in. So just the title of your email can have a hug...”
“I got invited. I think the biggest thing that happened to me that I was invited to speak at a San Diego conference ... I was asked to speak ... At the end of your speaking engagement, people just walk up to the back and buy that. ... I basically sold 50 customers on the spot.”
“my conference talks were more confident they were better and I did end up with quite a few business cards”
“So did you start looking for let's do more events Yes but not the service part so we went to more events and specifically in Silicon Valley but that was cool that was like energetic so we went to some conferences I did some speaking engagements”
“That was the moment where, I just picked up my self-esteem again and basically flew to conferences and started closing deals right there on the spot. That was a moment.”
“you know, Morgan kind of, and I connected, she was listening to the podcast and then, you know, when I'd kind of, you know, see something that she'd posted about what she was working on or about the business, that's what got me interested in Convert.com because it just seemed really authentic. It...”