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Researched profile. Starter Story's AI research system compiled this page from 60 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Close Grew

CRM platform designed for small business sales teams.

How did Close grow?

Summary of the sourced claims below

Close grew through word of mouth by focusing on building relationships and conducting highly relational prospecting meetings with deep prospecting methods. Additionally, Close utilized direct sales with a structured sales team including setters, closers, a sales manager, and a director of marketing, and extended its use to customer experience and payment follow-ups, while tracking ROI on paid ads and prospecting to drive the sales pipeline.

Channels

2 channels · grouped by how Close grows

  • Word of mouth

    · 1 mention
    “I want to help them build relationships. We have highly relational prospecting meetings and pretty deep prospecting methods.”
    medium

  • Direct sales

    · 1 mention
    “Close is our central hub now. We have sales reps who are setters, others who are closers, a sales manager, a director of marketing, and now our customer experience team also uses Close for post-sale growth––we even use it to follow up on payments. Prospecting drives our sales pipeline, but we’ve ...”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Close’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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