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ClickFunnels
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Researched profile. Starter Story's AI research system compiled this page from 18 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How ClickFunnels Makes Money

All-in-one sales funnel builder for entrepreneurs

How did ClickFunnels monetize?

Summary of the sourced claims below

ClickFunnels monetizes primarily through recurring subscription plans for its software as a service platform, offering different tiers with varying features and limits. Additionally, it generates revenue by selling courses and training programs related to marketing and sales funnels. The company also uses one-click upsells and downsells to increase average order value during the purchase process.

Revenue sources

6 sources · grouped by how ClickFunnels makes money

  • Recurring subscriptions

    · 7 mentions · 7 sources
    “Brunson could afford to run this funnel at breakeven. He could spend $10k on Facebook Ads Receive 2,000 attendees at $5 per lead Close just 10 of these at a 0.5% conversion at a $997 price point These 10 new ClickFunnels customers (you get 6 months worth of ClickFunnels with the $997 funnel Hacks...”
    high
    Show 6 more quotes
    “$97 per month for an all-in-one marketing suite.”
    high
    “At the very least, I'd recommend trying it since they offer a free 14 day trial.”
    medium
    “Yet in the space of five years, they've been able to go from zero to $135 million in annual recurring revenue.”
    high
    “ClickFunnels is a web-based application that operates as a Software as a Service (SaaS) platform.”
    medium
    “ClickFunnels comes with a 100% money-back guarantee for 60 days from your original purchase. If you're not completely satisfied with your results or experience within the first 60 days, simply reach out to our award-winning U.S.-based customer support team. We'll process your refund within 48 hou...”
    medium
    “ClickFunnels offers two plans: Basic ($147/month): 20 funnels, 10,000 contacts, 1 website. Pro ($197/month): Unlimited funnels, 100,000 contacts, 3 websites + advanced features (e.g., affiliate management). *All plans include a 14-day free trial (no credit card required).”
    high

  • Course / training sales

    · 5 mentions · 5 sources
    “Russell put together an amazing killer offer and ended up selling at $997 for a year's worth of ClickFunnels. We actually gave away, which is one of the keys, I think, for any of the SaaS funds. We actually gave away the software for free for that year and actually sold all the education, the con...”
    high
    Show 4 more quotes
    “Your Online Courses Package your knowledge into a course, coaching program, or membership site that not only generates revenue but also creates a meaningful impact on others’ lives.”
    medium
    “Did you know, ClickFunnels even have a Retire in 100 Days Affiliate Bootcamp? This might be another great way to learn how to master the art of affiliate marketing and sales funnels at the same time.”
    medium
    “Brunson draws up a presentation that shares something called “Funnel Hacking” – a strategy that can be used to duplicate other successful funnels to shortcut your way to success. Brunson spend 60 minutes on stage sharing the process and then pitches a $1,000 product at the end – that includes 6 m...”
    high
    “Can I create a membership site or a course? Yes. You can use the Course app to build free or paid courses. Learn more in the article Getting Started with Courses.”
    high

  • Add-ons & upsells

    · 4 mentions · 4 sources
    “In summary, in the process of going from the homepage to the 14 day free trial, I have been upsold three times to the tune of $376.95 and indoctrinated by their CEO during a 20 minute video I had to watch (reducing the likelihood that I churn) in order to get my free t-shirt which I will then wea...”
    high
    Show 3 more quotes
    “you can easily do 1-click-upsells and dramatically increase your average order value. This can transform your business if you are a smaller ecommerce merchant.”
    medium
    “After the purchase, ClickFunnels shows one-click upsells or downsells. For example: “Add this product for a special price” “Upgrade your order now” Customers can accept the offer with just one click—no need to re-enter details.”
    high
    “For more flexibility, choose the Custom Course type. This allows you to customize the templates for modules and lessons, giving you full control over the course’s appearance and structure.”
    medium

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “At the end of the web class, we sold a product for $2,997, and 57 people bought it (grossing us $170,829).”
    high
    Show 1 more quote
    “ClickFunnels offers a 14-day free trial that allows you to explore all its features without limitations. During this period, you can test out funnels, automation, email marketing, and more ... You can cancel anytime within the trial period without being charged.”
    medium

  • Physical products

    · 2 mentions · 2 sources
    “Your Store Build a professional store to sell physical products—whether you build from scratch or start fast with pre-built templates.”
    medium
    Show 1 more quote
    “Your StoreBuild a professional store to sell physical products—whether you build from scratch or start fast with pre-built templates.”
    medium

  • Services & consulting

    · 1 mention
    “Yes, those episodes discuss Brunson cancelling his high margin, $5m per year revenue stream.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — ClickFunnels’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30% ◀
  • Physical products
    29% ◀
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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