All-in-one sales funnel builder for entrepreneurs
ClickFunnels grew by leveraging a built-in affiliate program that allowed others to promote their products and helped scale the business through partnerships. They focused on building relationships with top influencers through a Dream 100 list to get their message in front of relevant audiences and encourage influencer partnerships. ClickFunnels also developed an online community and culture around their customers, which was critical in driving growth. Additionally, they used content marketing strategies such as podcasts, webinars, and educational courses to engage and attract users.
“I changed my tactics, deleted all my posts that were trying to sell my products, and started serving, interacting, being entertaining, and having fun with my followers. All the friends, fans, and followers that came afterward were a direct by-product of me being the life of the party.”
“If you have a large social media following then a great way to monetize that traffic is to build an email list that you actually own. This is why many people on social media send people to a sign-up page where they can sign up using their email address.”
“And are getting approx. 100k sessions per month from organic: Every single one of these visitors is not only getting exposed to the Clickfunnels brand, but is experiencing a masterclass on how to use sales funnels to grow a business.”
“we basically started seeing our Facebook community and our channel going nuts because everyone's sites were down.”
“ClickFunnels includes a built-in affiliate system that allows you to:Create your own affiliate programLet others promote your productsTrack commissions and performanceThis helps you scale your business faster through partnerships.”
“From day 1, ClickFunnels offer affiliates 40% commission on lifetime subscriptions.”
“They had relationships with a lot of affiliate marketers, so they figured selling through those affiliates would be easy...”
“Get your affiliate referral link and start earning commissions by sharing ClickFunnels with others.”
“When someone comes into my world (i.e., joins my list), one of the first things I try to get them to do is to subscribe to my Marketing Secrets podcast. If I can take them off whatever platform they found me, have them leave their inbox, and have them plug me into their ears, I’ll be able to have...”
“He presents on stage at #funnelhackers Live, sells one to many in the multiple webinar ClickFunnels run each week and teaches through video at every stage of the customer journey. You could say that Brunson is ClickFunnels:”
“Join the ClickFunnels Portal to connect with other entrepreneurs, share insights, ask questions, and engage in discussions.”
“how they focus on building a culture and community with their customers, and how that's been critical in driving growth.”
“We messaged every podcast that we could find in our industry and asked them if I could be interviewed on their podcast. When I was interviewed, I was asked the question that almost every podcast host asks: “For those who have enjoyed this episode, how can they learn more about you?” And my answer...”
“Brunson has been uniquely transparent about ClickFunnels and their journey, we’re all addicted to the story that Brunson mainly tells through his podcast: Marketing Secrets.”
“So Brunson draws up a presentation that shares something called “Funnel Hacking” – a strategy that can be used to duplicate other successful funnels to shortcut your way to success. Brunson spend 60 minutes on stage sharing the process and then pitches a $1,000 product at the end – that includes ...”
“In this episode, you'll learn how they use webinars to sell their product and how they package their SaaS product in a very unique and counterintuitive way...”
“One of the most common ways to drive traffic to a landing page is through blogging. This could involve blogging on your own website and then linking to your landing page but you will likely get better results blogging on third-party platforms like Medium, doing guest posts on authority websites, ...”
“Brunson has plastered his name over ClickFunnels since its inception in 2015, his two books: DotCom and Expert Secrets were constructed to educate the market about ClickFunnels whilst building his authority in the online marketing niche.”
“That is the number of people Brunson had on his email list (not to be confused with the 1 million strong email list he bought to sell his first product in the introduction to this article) before the idea for ClickFunnels was even conceived. That’s 1 million people that knew and liked Brunson. Pe...”
“You can use it to build your email list to monetize later”
“So the Dream 100 is basically a list of the top influencers who already have audiences that would be a good fit for ClickFunnels. And then the outreach is really about figuring out how you can get them on board to get to know ClickFunnels, like ClickFunnels, and eventually promote that to their o...”
“And ClickFunnels has #funnelhacking Live. The three day holy retreat for everything related to ClickFunnels. Tony Robbins will speak amongst Two Comma Club winners to the 5,000 strong audience that have made the pilgrimage.”
“For example, Two Comma Club and Inner Circle members are invited to speak to the 5,000+ strong audience at the annual #funnelhackers Live conference.”
“YouTube videos are another great way to get exposure to your landing page. You can link to your landing page in your description...”
“we could integrate into the actual sales processes of our Dream 100... Instead of just buying an ad one time to that list, what if my email was sent to every new lead on their email list on day three? That way, I set up the deal once, but I get the benefit of that integration every day. Now, ever...”
“Each winner will be telling everyone about ClickFunnels when people ask about their new car AND they can create extremely influential sales videos like the one here with each affiliate talking about their new car: https://whatsyourdreamcar.com/signup-now”
“Brunson could afford to run this funnel at breakeven. He could spend $10k on Facebook Ads Receive 2,000 attendees at $5 per lead Close just 10 of these at a 0.5% conversion at a $997 price point”
“You now realise you have to follow up with people as they go through your funnel ... and get started right away and immediately shift to $297 price point.”
“Once implemented, second month churn dropped from 7 to 4% and then from 2 to below 1% after 12 months of usage. On top of this, ClickFunnels also identified the two actions a customer would need to take to make them significantly more sticky: adding a custom domain and connecting their email addr...”
“Brunson has been uniquely transparent about ClickFunnels and their journey, we’re all addicted to the story that Brunson mainly tells through his podcast: Marketing Secrets.”
“the importance of building a dream 100 list, and how it helped them to grow their business much faster by focusing on relationships first”
“He gives away t-shirts the highlight the ClickFunnels value proposition over others: And famously slated Gary Vaynerchuk on stage at the 2019 10x event about the fact that he only makes $75k per keynote Vs Brunson’s $3.2m at the 10x event in 2018.”
“A lot of it also depends on who you know that knows them. If you can get an introduction, a lot of it was attending live events. I'm a huge proponent of attending a live event. People let their guard down a lot more when they're at a live event. They're much more willing to talk. You can really f...”
“teaches through video at every stage of the customer journey”
“You might already have an email list and want to see if your readers are interested in a specific offer or webinar you are hosting. You can use ClickFunnels as a quick and attractive place to get your email readers to sign up for something new or to buy something from you via your ClickFunnels eC...”
“And for us, it's everything from the t-shirts, it's the podcast, everything that we do, our live events, everything's built around our community.”
“As per Step 8 below, ClickFunnels add their “made with ClickFunnels” icon to each new funnel pushed live, automatically installed with the affiliate account of that customer.”
“Paid advertising and PPC Ads (Pay-Per-Click) are another common way users of ClickFunnels drive traffic to their landing pages. Paid advertising offers instant traffic and results and allows you to start testing from day 1.”
“If Brunson can generate $3.2m on stage in an environment that hasn’t been sculpted for him and to an audience that may not know him… imagine what he can do at Funnel Hacking Live. Reports state the $13m in coaching was sold at the 2019 event.”
“They have since built out two supporting products: Actionetics for follow ups and Backpack for affiliates. This now means that you can run nearly every aspect of your online presence with ClickFunnels ... They built a product that sits are the heart of the small, online business and only then did...”
“My only reason for saying that is the term Funnel Hacking and Funnel Hacker became our community to the point where we now have t-shirts. And in fact, anytime a person signs up for a free trial, our onboarding sequence is literally watching a 20-minute video of Russell. By the time they get throu...”
“Access free educational content like the ClickFunnels Affiliate Academy — a full video course available to all users at no cost.”
“By the time ClickFunnels was ready to go live, it had become my Dream 736. I remember looking at that list the day before the launch, thinking that these people had already congregated my dream customers and already had relationships with them. I just had to figure out ways to get my message in f...”