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Charlie Chang
Coaching B2C

Charlie Chang runs multiple YouTube channels producing content monetized primarily through affiliate marketing, brand sponsorships, and AdSense.

charliechang.com · Founded 2020 · 7 public sources · Updated 28 days ago

Researched profile. Starter Story's AI research system compiled this page from 7 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Charlie Chang Makes Money

Business coaching and online courses for aspiring entrepreneurs

How did Charlie Chang monetize?

Summary of the sourced claims below

Charlie Chang monetizes primarily through affiliate marketing, which accounts for about 50 to 55% of his revenue. He also earns income from brand sponsorships and Google AdSense, which together make up a significant portion of his earnings. Additionally, he generates revenue from services such as overseas staffing through Paired Recruiting and one-on-one coaching programs.

Revenue sources

7 sources · grouped by how Charlie Chang makes money

  • Sponsorships & partnerships

    · 3 mentions · 3 sources
    “In July of 2020, that's when I did my first brand deal. And I remember thinking, it's so crazy that this brand literally just paid me a few thousand dollars to talk about them in a video.”
    high
    Show 2 more quotes
    “We also do brand sponsorships. So that's usually like 20, 25%.”
    high
    “I guess, Google AdSense or brand deals. I think usually it's brand deals after that. And then AdSense. And then those are like the biggest ones.”
    medium

  • Services & consulting

    · 3 mentions · 3 sources
    “Later that year when I was 29 years old, I launched Startup Wise, which is one of my other YouTube channels, as well as one-on-one coaching with students. ... that's also when I launched Workout with Charlie, which is my most expensive coaching program where people can basically hang out with me ...”
    high
    Show 2 more quotes
    “1-on-1 Coaching Want personalized guidance to reach your goals? Let's work together to transform your financial life. learn more”
    medium
    “And that sort of like led me to another company we started is Paired Recruiting which is like our overseas staffing company that my business partner and I started. We're like we both have overseas talent. We're like this is the biggest like life hack. Yeah. Right. Business hack ever. So we just s...”
    medium

  • Course / training sales

    · 3 mentions · 3 sources
    “At age 28, that's also when I launched my first course. So this was called Six Figure YouTube Academy, and this is my first foray into the paid digital product space. ... 5% in course sales. ... that same month in January of 2022, I launched Personal Brand Masterclass, which was my flagship cours...”
    high
    Show 2 more quotes
    “Online Courses Learn at your own pace with my comprehensive courses designed to help you succeed. learn more”
    medium
    “Right now I barely sell any courses. But we're building one right now that teaches people how to build like an automated social media business behind their company.”
    medium

  • Affiliate / referral commissions

    · 3 mentions · 3 sources
    “And I started texting Charlie and ask them what is the main source of income? And he said, affiliate income for me, my affiliate income last month is like $200... Majority. Okay. And that's the, when you post like, okay, whatever, like 180 K, most of that is affiliate, right?... Affiliate, you sa...”
    high
    Show 2 more quotes
    “it was 24% affiliate marketing, 46% sponsorships, 25% AdSense, and then about 5% in course sales.”
    high
    “Most of my money is made through affiliate marketing right now. I'd say about 50 to 55% of the revenue that comes in.”
    high

  • Advertising revenue

    · 3 mentions · 3 sources
    “I dedicated myself 100% to learning social media, to learning YouTube, monetization, all this stuff, and building a company based on content. ... it was 24% affiliate marketing, 46% sponsorships, 25% AdSense, and then about 5% in course sales.”
    high
    Show 2 more quotes
    “And then AdSense is also gonna be 20, 25%. That's across all the different channels. ... In terms of AdSense, we were doing maybe 10 to 20K a month.”
    high
    “I guess, Google AdSense or brand deals. I think usually it's brand deals after that. And then AdSense. And then those are like the biggest ones.”
    high

  • Add-ons & upsells

    · 1 mention
    “if you guys want to join my exclusive mastermind group full of entrepreneurs, we'll put a link down to that below as well.”
    medium

  • Setup / onboarding fees

    · 1 mention
    “Yeah, so we charge a one-time placement fee. We don't take money from the client and then pass it on to the talent. It's a full handoff, which saves people a lot of money.”
    high

How 2,705 businesses make money

Of businesses with mapped revenue sources, the share using each — Charlie Chang’s highlighted.
  • Recurring subscriptions
    65%
  • One-time / lifetime deals
    30%
  • Services & consulting
    25% ◀
  • Physical products
    21%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Usage-based fees
    10%
  • Add-ons & upsells
    10% ◀
  • Advertising revenue
    9% ◀
  • Sponsorships & partnerships
    9% ◀
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2% ◀
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