s
Login Join Starter Story
Source
Charlie Chang
Coaching B2C

Charlie Chang runs multiple YouTube channels producing content monetized primarily through affiliate marketing, brand sponsorships, and AdSense.

charliechang.com · Founded 2020 · 7 public sources · Updated 30 days ago

Researched profile. Starter Story's AI research system compiled this page from 7 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Charlie Chang Grew

Business coaching and online courses for aspiring entrepreneurs

How did Charlie Chang grow?

Summary of the sourced claims below

Charlie Chang grew primarily through creating and consistently posting video content on multiple YouTube channels, focusing on evergreen SEO topics and personal finance, which helped him build a large subscriber base. He also leveraged organic social media platforms like Instagram and Twitter to connect with his audience and find team members. Affiliate marketing has been a significant source of income and growth, supplemented by brand sponsorships and AdSense revenue across his channels.

Channels

12 channels · grouped by how Charlie Chang grows

  • Organic social media

    · 3 mentions · 3 sources
    “So Charlie Chang is the main channel, right? Over a million subscribers. ...the reasoning you started other channels, is that because you can introduce other hosts or?...You can leverage other channels, other means of like putting content out. So that's just what I've been doing.”
    high
    Show 2 more quotes
    “And then the next year, when I was 26 years old, that's when I started posting personal finance content on social media, mostly on YouTube, as well as Instagram. I was so obsessed with personal finance. I just started doing it and didn't really think too much about it.”
    high
    “I break down personal finance, investing, and entrepreneurship every week in bite-sized chunks on my social media.”
    medium

  • Video content

    · 2 mentions · 2 sources
    “I currently have six plus YouTube channels. ... I just basically started learning a ton about YouTube, how to monetize, how to make more content, did a ton of brainstorming on what types of content I can make that were doing well at that time. I just started making videos almost every single day.”
    high
    Show 1 more quote
    “I'm a serial entrepreneur, and content creator, best known for my YouTube channel with over 1M subscribers.”
    medium

  • Guest posting

    · 2 mentions · 2 sources
    “Most of my money is made through affiliate marketing right now. I'd say about 50 to 55% of the revenue that comes in. We also do brand sponsorships. So that's usually like 20, 25%. And then AdSense is also gonna be 20, 25%. That's across all the different channels.”
    high
    Show 1 more quote
    “I actively go to share sale impact, think what affiliate programs resonate with my audience and make content about that. I browse YouTube homepage a lot to see what other people are making.”
    high

  • Email List Growth

    · 1 mention
    “Build a Better Business Weekly newsletter filled with tips on business, entrepreneurship, finance & side hustles. Actionable tips that can make you a better entrepreneur in 3 minutes or less.”
    medium

  • Youtube Ads

    · 1 mention
    “And then AdSense is also gonna be 20, 25%. That's across all the different channels.”
    high

  • Podcasting

    · 1 mention
    “I'm a serial entrepreneur, and content creator, best known for my YouTube channel with over 1M subscribers.”
    medium

  • Lead magnets

    · 1 mention
    “Most of my money is made through affiliate marketing right now. I'd say about 50 to 55% of the revenue that comes in.”
    high

  • Twitter

    · 1 mention
    “And then the other one, I did an Instagram post or story and then they reached out and applied. And then my COO, that was my first hire ever. I was super scared about that. I also found them on Instagram stories.”
    medium

  • SEO

    · 1 mention
    “So a huge part of my channel is evergreen SEO content. For example, how to invest in stocks. I'll make something like that. That's something that people are actively searching for. I don't focus just on the virality. I prefer to go the searchable route.”
    high

  • Ebook

    · 1 mention
    “I break down personal finance, investing, and entrepreneurship every week in bite-sized chunks on my social media.”
    medium

  • Affiliate program

    · 1 mention
    “And I started texting Charlie and ask them what is the main source of income? And he said, affiliate income for me, my affiliate income last month is like $200. ...most of that is affiliate, right? ...So affiliate number one, I guess...”
    high

  • Partnerships

    · 1 mention
    “We also work with a bunch of different agencies that send us deals when they have them. But it's all like non-exclusive.”
    medium

How 3,346 businesses grow

Of businesses with mapped growth channels, the share using each — Charlie Chang’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63%
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    18%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4% ◀
  • Influencer partnerships
    3%
S
Starter Story
Support Privacy Terms