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Castmagic monetized by offering both lifetime deals and recurring subscriptions to customers. The lifetime deal provides customers with permanent access to their services, while the subscription model includes a monthly fee with a usage cap.
“We offer a subscription, build monthly, with a cap on usage.”
“We offered a lifetime deal, which means that our customers have access to us and our services forever. For people that sell subscriptions say, well, why in this world would I ever do that when I can get recurring subscription? But we needed to build a brand, we needed to build a foundation...”