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Castmagic
SaaS B2B & B2C

Castmagic is an AI transcription and content creation tool that processes videos, audio files, and conversations to help users create content within the cont...

castmagic.io · Founded 2023 · 20 public sources · Updated 26 days ago

Researched profile. Starter Story's AI research system compiled this page from 20 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Castmagic Grew

AI-powered content creation tool for creators

How did Castmagic grow?

Summary of the sourced claims below

Castmagic grew primarily through organic social media, focusing on LinkedIn where the founder saw early success and paused other platforms to build community and traffic. They also incentivized content creation on social media by paying some creators and recruiting affiliates, using strategies like scraping platforms to find adjacent industries and relevant hashtags. Additionally, launching on AppSumo provided a significant boost, serving as a springboard to establish a solid brand and generate substantial revenue.

Channels

6 channels · grouped by how Castmagic grows

  • Affiliate program

    · 1 mention
    “some people we were reaching out as to be an affiliate.”
    high

  • Organic social media

    · 1 mention
    “Creators today are creating content not just on one platform. They tend to create, you know, they have their long form pillar content and they're like kind of pumping that out to all their different platforms, whether it's in the format of a podcast or a newsletter or their LinkedIn strategy or e...”
    medium

  • LinkedIn

    · 1 mention
    “I started YouTube, Twitter, LinkedIn. I think those were the three and oh, and Instagram. Yeah, we were doing Instagram and TikTok as well. And then LinkedIn, I started seeing success and I'm like, as soon as I saw success on LinkedIn, I was like, pause everything else. ... If I build the communi...”
    high

  • Podcasting

    · 1 mention
    “But the one thing I really hate, like I think any good entrepreneur is a little bit lazy. And I think for me, it was like, all of that is not worth like writing for, you know, 20 or 30 hours every week. But like, I'd still love to have all these conversations. I love to like put out this content....”
    high

  • Influencer partnerships

    · 1 mention
    “The other thing that worked really well for us as creators, we started incentivizing people to create content on socials. You know, some people we were paying, some people we were reaching out as to be an affiliate. And one of the best ways to do this is like scrape Instagram, scrape the platform...”
    high

  • AppSumo Launch

    · 1 mention
    “So we're talking with the team at AppSumo and they said, hey, we've got this opportunity, would you guys be down to like launch two weeks from now? ... AppSumo was a sort of like a great springboard for us in order to establish a solid brand. We launched with them and I think it's been one of the...”
    high

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — Castmagic’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64%
  • Search/SEO
    58%
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4% ◀
  • Influencer partnerships
    3% ◀
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