Post-purchase upsell tool for Shopify merchants
CartHook initially grew by acquiring its first customers through cold emails and direct sales calls that included product demos and relationship building. The company expanded its growth by forming partnerships and integrations with other platforms, using co-marketing strategies to attract new customers.
“We built an inbound engine. And so all these integrations and partnerships just kept sending us new customers.”
“We started growing the business. We started doing a lot of partnerships and integrations. And that's how we got from $5k a month up to like $10k and then $15k a month. And that was our playbook. Our playbook was doing integration with a platform and then try to do some co-marketing with that plat...”
“I built up desire by showing the product over a demo. And I did all of this direct sales on a call, showing the product, building relationship and so on.”
“I started off ... getting the first few customers. And I did that through cold email, which worked better back then than it did now.”