Source
Researched profile. Starter Story's AI research system compiled this page from 31 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
CartHook logo

How CartHook Grew

Post-purchase upsell tool for Shopify merchants

How did CartHook grow?

Summary of the sourced claims below

CartHook initially grew by acquiring its first customers through cold emails and direct sales calls that included product demos and relationship building. The company expanded its growth by forming partnerships and integrations with other platforms, using co-marketing strategies to attract new customers.

Channels

4 channels · grouped by how CartHook grows
  • SEO

    · 1 mention
    “We built an inbound engine. And so all these integrations and partnerships just kept sending us new customers.”
    high
  • Demo in-store

    · 1 mention
    “We started growing the business. We started doing a lot of partnerships and integrations. And that's how we got from $5k a month up to like $10k and then $15k a month. And that was our playbook. Our playbook was doing integration with a platform and then try to do some co-marketing with that plat...”
    high
  • Farmer's markets

    · 1 mention
    “I built up desire by showing the product over a demo. And I did all of this direct sales on a call, showing the product, building relationship and so on.”
    high
  • Every morning I wake up...

    · 1 mention
    “I started off ... getting the first few customers. And I did that through cold email, which worked better back then than it did now.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — CartHook’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%