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Career Sidekick
Education B2C

Career Sidekick is a job search advice website, founded by Biron Clark, that earns money from display advertising, affiliate marketing, and digital products ...

careersidekick.com · Founded 2013 · 36 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 36 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Career Sidekick Grew

Job search advice website for job seekers and career changers

How did Career Sidekick grow?

Summary of the sourced claims below

Career Sidekick grew largely through organic search, with content built around targeted content, SEO, and long-form evergreen posts that attract over a million monthly visitors, more than 80% of whom come from search. The founder also grew the site through LinkedIn, reaching over 200,000 followers, and through guest posts, expert roundups, and Quora answers that continue to drive traffic. The business also used an email newsletter to bring readers and customers back and gained press features through networking.

Channels

14 channels · grouped by how Career Sidekick grows

  • SEO

    · 6 mentions · 5 sources
    “We’ve done well in organic search (mainly Google). While I began by blogging about topics on my mind, I realized that the best way to gain search traffic is to address the exact questions my audience is already searching for.”
    high
    Show 5 more quotes
    “We’ve always been focused on organic marketing. Organic search is our biggest traffic source. Of our 1,000,000+ monthly visitors, more than 80% come from search.”
    high
    “We’ve done well in organic search (mainly Google). While I began by blogging about topics on my mind, I realized that the best way to gain search traffic is to address the exact questions my audience is already searching for.”
    high
    “Career Sidekick soon became a job search advice website with over 1 million monthly visitors and a a six-figure business.”
    medium
    “Organic search is our biggest traffic source. Of our 1 million monthly visitors, more than 80% come from search,” Clark told Failory in 2021.”
    high
    “Through targeted content, SEO, and long-form evergreen posts, Career Sidekick has gained traction and attracts millions of readers per year, generating a multiple six-figure annual income.”
    medium

  • Email marketing

    · 2 mentions
    “I also have an email newsletter that helps bring readers and customers back. I use it to highlight everything that we have to offer (both free and paid content), as well as announce new content.”
    high
    Show 1 more quote
    “Active Campaign for email marketing”
    medium

  • Organic social media

    · 2 mentions · 2 sources
    “I’ve also done well marketing the site on LinkedIn, growing to 200,000+ followers and being named a LinkedIn Top Voice in 2019.”
    high
    Show 1 more quote
    “LinkedIn was also incredibly valuable in terms of building connections and relationships with industry peers. These relationships got me article features (from other blogs, but also big news sites and journalists), podcast appearances, partnership opportunities, and more.”
    medium

  • Guest posts

    · 2 mentions · 2 sources
    “Inviting multiple experts to contribute to an article (known commonly as an expert roundup) has worked well for traffic growth, too. These experts typically share the piece once it’s published and sometimes link to it.”
    high
    Show 1 more quote
    “He also learned to collaborate with other businesses in the space, guest posting on larger career sites to gain exposure and building relationships with their founders.”
    high

  • LinkedIn

    · 2 mentions
    “LinkedIn has also been excellent since Career Sidekick is in a business-related niche. I’ve found LinkedIn to be a “blue ocean” with less competition and more opportunities than other big social platforms like Facebook and Instagram. There are just fewer high-caliber marketers with great tactics ...”
    high
    Show 1 more quote
    “I’ve also done well marketing the site on LinkedIn, growing to 200,000+ followers and being named a LinkedIn Top Voice in 2019.”
    high

  • Event Ambush Guerilla Marketing

    · 1 mention
    “Quora has also been fantastic for us, and the answers I’ve written years ago continue to bring in views and website clicks. I haven’t written answers on Quora for approximately two years, yet you can still see steady views on my content”
    high

  • Pinterest

    · 1 mention
    “Pinterest has been surprisingly good, too, especially if you set your website images to have a “Pin” button that invites people to pin the image when they hover their mouse. That’s one of my favorite, easy-to-implement tricks because it gets other people sharing your website for you.”
    high

  • Press

    · 1 mention
    “Networking has gotten me featured in large websites like Forbes, for example.”
    high

  • Topic Clusters

    · 1 mention
    “Next, I break my posts down into many smaller topics via sub-headers, so each post is answering many questions if possible.”
    medium

  • Reddit

    · 1 mention
    “Next, answering questions on Quora has been another good way to drive traffic to my site consistently. It’s quite “evergreen,” meaning answers I wrote years ago still get read.”
    high

  • Content marketing

    · 1 mention
    “Through targeted content, SEO, and long-form evergreen posts, Career Sidekick has gained traction and attracts millions of readers per year, generating a multiple six-figure annual income.”
    medium

  • Twitter

    · 1 mention
    “For me, this is LinkedIn and Twitter. I still don’t have an Instagram account for my business and probably never will.”
    high

  • Contribute on Quora

    · 1 mention
    “Next, answering questions on Quora has been another good way to drive traffic to my site consistently. It’s quite “evergreen,” meaning answers I wrote years ago still get read.”
    high

  • Email List Growth

    · 1 mention
    “I also have an email newsletter that helps bring readers and customers back. I use it to highlight everything that we have to offer (both free and paid content), as well as announce new content.”
    high

How 3,299 businesses grow

Of businesses with mapped growth channels, the share using each — Career Sidekick’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63%
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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