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Capgo
SaaS B2B

Capgo is a developer tool that enables live updates for Ionic and Capacitor mobile apps, allowing teams to push JavaScript, CSS, and asset changes directly t...

capgo.app · Founded 2021 · 57 public sources · Updated about 21 hours ago

Researched profile. Starter Story's AI research system compiled this page from 57 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Capgo Grew

Live update platform for Capacitor and Ionic mobile apps

How did Capgo grow?

Summary of the sourced claims below

Capgo grew in part through open-source community involvement, as its updater plugin and much of its ecosystem are open source and teams can self-host and read the code. The founder shared the business publicly on social media and through a podcast, and after reaching 3,000 users struggled to grow until an SEO discussion prompted a shift in approach. Growth also came from word of mouth, as personal, deep conversations led people to feel part of the room and recommend the product to others.

Channels

9 channels · grouped by how Capgo grows

  • Organic social media

    · 2 mentions · 2 sources
    “What I've done a lot also is to share with people like or publicly or with friends or the friend from the podcast a bit what I'm doing. And I got to unlock many times because of it, you have to be really open...And when I was at 3000, it's what happened...”
    high
    Show 1 more quote
    “Connect with Capgo Martin on X Capgo on X Capgo on LinkedIn Capgo on GitHub”
    medium

  • Open-source community

    · 2 mentions · 2 sources
    “The updater plugin and much of the Capgo ecosystem are open source. Teams can self-host, read the code, and avoid black-box release pipelines that are hard to validate for security or compliance reviews.”
    medium
    Show 1 more quote
    “Capgo, c'est 90 millions de devices touchés, 71 000 updates par jour et 150 plugins Capacitor maintenus en open source — bootstrappé et rentable depuis 2022.”
    medium

  • Online Community

    · 2 mentions · 2 sources
    “Fortunately, I wasn’t alone in this journey. The developer community, particularly on Discord, proved to be an invaluable resource. Fellow developers offered their insights, helped debug issues, and provided encouragement when the going got tough. This collaborative effort was crucial in overcomi...”
    medium
    Show 1 more quote
    “Join the Capgo Discord community for setup questions, or email [email protected] for account help. Enterprise teams can open a private Slack or Teams channel with the people building the product.”
    medium

  • Building in public

    · 1 mention
    “lately I've decided that I think the edge is who I am is not like timing. And I believe because I'm building in public, because I get this feedback, because I'm doesn't have fear compared to others. This is my edge. So I'm coming back to stop building in steel because of that. I will publish ever...”
    high

  • Podcasting

    · 1 mention
    “Basically, if I am doing well, right now is because of the podcast. And podcast was my little secret for a while, because I got access to amazing guys in the, in the field I wanted.”
    high

  • SEO

    · 1 mention
    “And when I was at 3000, it's what happened, you know, I was like, not able to grow more. I was not getting more people discovering my product daily. And I was like, what I'm doing wrong. And I start talking on on inks about like my SEO, like what I'm trying to do. And a guy DM me and say, let, yo...”
    high

  • Community Contributions

    · 1 mention
    “The community’s enthusiasm for this proposed plugin, combined with my personal experiences, became the driving force behind Capgo’s development. It’s a perfect example of how open-source communities can identify needs and inspire solutions, even if the timeline from idea to implementation spans o...”
    medium

  • Word of mouth

    · 1 mention
    “And it was really like personal and not like, you know, kind of corporate or on the surface, I was asking very deep questions that I care about, then people start to listen. And, and they came because of that, because they feel like they were in the room with us, you know, and, and that created t...”
    high

  • Side project marketing

    · 1 mention
    “So I started at one point to fix my own plugin, because I needed some for the app I was building. And this plugin had the branding of Capco on it...He told me like, I think it's your plugin, what's happening...you are basically your marketing is making plugins, people pay you to do your own marke...”
    high

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — Capgo’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4% ◀
  • Influencer partnerships
    3%
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