Researched profile. Starter Story's AI research system compiled this page from 57 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Capgo makes money
Monetization →Capgo monetizes primarily through recurring subscriptions across Solo, Maker, Team, and Enterprise plans, billed monthly or yearly, with a 14-day free trial. Its MRR has been reported at figures including $33,370 with 1,214 active subscriptions. Capgo also earned service revenue, as its maker was sometimes paid to fix plugins for clients.
How Capgo grew
Growth →Capgo grew in part through open-source community involvement, as its updater plugin and much of its ecosystem are open source and teams can self-host and read the code. The founder shared the business publicly on social media and through a podcast, and after reaching 3,000 users struggled to grow until an SEO discussion prompted a shift in approach. Growth also came from word of mouth, as personal, deep conversations led people to feel part of the room and recommend the product to others.
Tools they use 8
Tools →
Supabase
Stripe
Google Search Console
Cursor
Cloudflare
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Senja
D
DataFast
C
Capacitor
Founder
Founders →
Key facts
- Website
- capgo.app
- Category
- SaaS
- Customers
- B2B
- Founded
- 2021 · 5 years ago
- Makes money via
- Recurring subscriptions, Services & consulting +1
- Sources
- 57 public sources
Sources 57
Sources →Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
