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Buddy Media
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Researched profile. Starter Story's AI research system compiled this page from 62 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Buddy Media logo

How Buddy Media Makes Money

Social media management platform for brands

Revenue sources

6 sources · grouped by how Buddy Media makes money

  • Recurring subscriptions

    · 4 mentions · 4 sources
    “we started doing branded apps and then Facebook pages and then marketing platforms, and now, you know, we went from an idea to, um, you have a software as a service marketing business always on Solution for Brands.”
    high
    Show 3 more quotes
    “He became a software-as-a-service company.”
    medium
    “We were a key part of that ecosystem early on.”
    medium
    “He basically created the market – convincing companies that they needed a Facebook presence even more than they needed a corporate website because of the direct engagement with the customer.”
    high

  • Services & consulting

    · 3 mentions · 3 sources
    “he transformed into a service business at first, helping companies one by one get onto Facebook.”
    high
    Show 2 more quotes
    “For that continuous engagement, companies would pay Mike’s team for his programming services.”
    high
    “A lot of that revenue funded the more scalable business, which is now our marketing platform.”
    medium

  • Advertising revenue

    · 2 mentions · 2 sources
    “That means more revenue for these Ads API providers and more revenue for Facebook, which it needs to rescue its share price.”
    medium
    Show 1 more quote
    “So they really hadn't brought in a business person to really productize this very early social network.”
    medium

  • One-time / lifetime deals

    · 1 mention
    “He standardized them and created a platform of tools. This platform-as-a-service approach allows you to make money while you sleep.”
    high

  • Sponsorships & partnerships

    · 1 mention
    “we were probably much better positioned to dominate the brand marketing space and ultimately it comes down to you want to be in business where you can just cut the legs out of anyone else.”
    medium

  • Licensing

    · 1 mention
    “We have a licensing business, so we don’t have, the model isn’t unique, we have software and instead of spending $100,000 a license upfront, you license it for much less than that, and you pay kind of this monthly licensing fees.”
    high

How 1,735 businesses make money

Of businesses with mapped revenue sources, the share using each — Buddy Media’s highlighted.
  • Recurring subscriptions
    51% ◀
  • Physical products
    30%
  • Services & consulting
    30% ◀
  • One-time / lifetime deals
    22% ◀
  • Affiliate / referral commissions
    16%
  • Course / training sales
    12%
  • Sponsorships & partnerships
    9% ◀
  • Advertising revenue
    9% ◀
  • Usage-based fees
    8%
  • Add-ons & upsells
    7%
  • Marketplace commissions
    5%
  • Donations & tips
    2%
  • Licensing
    2% ◀
  • Setup / onboarding fees
    2%
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