S
B
Buddy Media
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 62 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Buddy Media logo

How Buddy Media Grew

Social media management platform for brands

How did Buddy Media grow?

Summary of the sourced claims below

Buddy Media grew through multiple channels including press coverage, event marketing, direct sales, and advertising on social media. The company prioritized public relations by securing speaking opportunities and media commentary for its co-founder Mike, which helped increase visibility. They also focused on event marketing by taking over various events to gain thought leadership opportunities for their founders, Mike and Jeff, even with small marketing budgets. Direct sales efforts were driven by the strong relationship skills of co-founders Mike and Jeff, contributing significantly to business growth.

Channels

4 channels · grouped by how Buddy Media grows

  • Advertising on social media

    · 1 mention
    “The relationship was as companies came to Facebook, you know, often they would say, go get set up on buddy media and you know, that's the software you're going to use for all your paid owned and earned media on Facebook. And then from there they could start spending advertising.”
    high

  • Press

    · 1 mention
    “One of the first I'd think 15 employees was ahead of PR, which is unheard of at a startup. Super unheard of. They were trying to get as many speaking opportunities for Mike as possible. And we were trying to get into we're trying to get Mike to comment on social media ... so that they put togethe...”
    high

  • Direct sales

    · 1 mention
    “I would say yes. And also, you know, between Mike and Jeff, our other co-founder, who are just powerhouse salespeople and had just amazing relationship skills, it was probably those two different streams of business.”
    high

  • Event marketing

    · 1 mention
    “Then there was doing events, right? So we took over a ton of different events, even when we had small marketing budgets. It was about getting thought leadership opportunities for Mike and Jeff, and then owning anything we could that was inexpensive.”
    high

How 2,555 businesses grow

Of businesses with mapped growth channels, the share using each — Buddy Media’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    57% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    31%
  • Content/Inbound
    30%
  • Partnerships
    28%
  • Events
    23% ◀
  • Paid ads
    23%
  • Press/PR
    17% ◀
  • Outbound/Sales
    15% ◀
  • Marketplaces/App stores
    7%
  • Brand Authenticity
    2%
  • Customer interviews
    2%
S
Starter Story
Support Privacy Terms