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Bonjoro
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Source
Researched profile. Starter Story's AI research system compiled this page from 66 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Bonjoro logo

How Bonjoro Makes Money

Personalized video messages for customer engagement

How did Bonjoro monetize?

Summary of the sourced claims below

Bonjoro monetizes primarily through recurring subscriptions. They also offer one-time or lifetime deals for instant access.

Revenue sources

2 sources · grouped by how Bonjoro makes money

  • Recurring subscriptions

    · 5 mentions · 5 sources
    “These podcasts became our company's central growth lever, pushing us to over 40,000 users and adding $28,000 MRR (Monthly recurring revenue), or $336,000/year in new customer revenue directly from podcasts.”
    high
    Show 4 more quotes
    “They weren't able to spend much time on it. And it looked awful, but it worked. And that was enough for them to be able to charge the client $15 a month. And that's how Bonjoro was born.”
    high
    “Because someone pays $1,000 a month, invites no one. Someone pays $15 a month and invites 100 people.”
    high
    “Like all other SaaS companies, at Bonjoro we pay close attention to certain metrics that are important growth indicators of our business. Our Papa Bear Matt and myself are suckers for checking MRR and ARR dashboards on basically an hourly basis.”
    medium
    “If you then decide on your pay plans. They start like $50 a month.”
    high

  • Affiliate / referral commissions

    · 2 mentions · 2 sources
    “We re-ran the affiliate program. We will pay back 30% of our revenues to our affiliates, which was advice given to us by CovertKit, who also did that really successfully. That's worked really well.”
    high
    Show 1 more quote
    “we ended up building an affiliate program. ... where we run affiliates, give away 30% month-on-month of revenue ad infinitum for any revenue that comes to affiliates.”
    high

How 1,868 businesses make money

Of businesses with mapped revenue sources, the share using each — Bonjoro’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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