How Bonjoro Grew

“The plan was to welcome each new sign-up (even if they weren’t paid) with a personal video. Here is an example: ... Jeremy said, ““Be Human” is our #1 value at YourVone. Bonjoro helped us get that across to customers”. And thanks to onboarding videos like this growth has been through the roof:”

Bonjoro high

“that one person will then go and get us another 100 signups, which will be another 10 users. So to that point, that person is not just worth their lifetime value. If you treat them well and you engage them and you really blow them away, they will talk about you. And they will bring you in more us...”

Saasclub high

“In this interview, you'll hear more of that story. And we dig into how Matt's acquired over 40,000 users by building a viral product and partnering with influencers and affiliates.”

Saasclub medium

“we are releasing this on the website for SEO purposes. So, and this is almost like building little mini products here and testing. So we get this piece written, we do the research, we get it out there. We see how it's performing in the markets. And then when it hits, and this one's hit extremely ...”

Saasclub high

“In 2020, I booked the Bonjoro CEO, CMO, and myself on over 200 podcasts. These podcasts became our company's central growth lever, pushing us to over 40,000 users and adding $28,000 MRR (Monthly recurring revenue), or $336,000/year in new customer revenue directly from podcasts.”

Amplifiedmasterclass high

“I remember one of the first things we ever did was we started sending bear suits to customers children when customers hit certain points on the funnel. I’m not going to lie, it was a stroke of genius, because basically we then had customers sending us back pictures of them and their kids in bear ...”

Finien high

“Another great earned media outlet is webinars. My CMO has been the master of these and we do lots of collaborations with other outlets here.”

Saasmarketer high

“I'd love to get Customer Testimonials up. I know you had a great experience with us last year would you mind, either do me a testimonial, or leave me review on trustpilot on Google reviews. This really helped by now.”

Travelagentachievers high

“Now, the other thing that has been part of your growth channels, I guess, is content. But unlike just doing sort of creating a blog, which you guys also have, you've tended to focus on creating these sort of very long, in-depth, sort of downloadable guides.”

Saasclub medium

“You might already use Bonjoro to send personalized welcome videos to your new customers.”

Bonjoro high

“Your marketing methods should aim to get you in front of the right people, through a combination of SEO, paid ads, and social media--as well as outbound efforts like email.”

Bonjoro medium

“We re-ran the affiliate program. We will pay back 30% of our revenues to our affiliates, which was advice given to us by CovertKit, who also did that really successfully. That's worked really well.”

Podderapp high

“We tried to interview every single one to try and improve on the products. We're like, what's actually happening here? What are you even building? That's really what we did. And obviously that research paid off and we made some right moves in the early days.”

Podderapp high

“that one person will then go and get us another 100 signups, which will be another 10 users. So to that point, that person is not just worth their lifetime value. If you treat them well and you engage them and you really blow them away, they will talk about you. And they will bring you in more us...”

Saasclub high

“With Bonjoro, you can easily collect video testimonials from your customers and publish them on your website, YouTube channel, and other social media channels.”

YouTube medium

“Building the system so we can plug into, and now we plug into maybe like 18 CRMs directly. And then we have Zapier we've used for years, so we go through everything else through that... that's how critical it is for us. And when they plug in, we become-... So I think plug into the systems was rea...”

Podderapp high

“we even put paid ads on that PDF, as well as test it and see how it converts and how it works. We do that to test it and see if it's going to work as a bigger piece. I believe paid stuff behind is interesting because again, we'll pay for people to come and access and download it”

Saasclub high

“Those that were taking the time, and front-loading customer service and support, were getting much better results. Video is a great enabler for this.”

Finien medium

“I remember one of the first things we ever did was we started sending bear suits to customers children when customers hit certain points on the funnel. I’m not going to lie, it was a stroke of genius, because basically we then had customers sending us back pictures of them and their kids in bear ...”

Finien high

“We went from getting a few backlinks a month to getting a dozen a week from quality sources like Forbes, Inc., Entrepreneur etc.. Here is how I did it. We started by using the free site HARO and every day writing responses in the business category. HARO basically takes journalist requests and the...”

Saasmarketer high

“Your marketing methods should aim to get you in front of the right people, through a combination of SEO, paid ads, and social media--as well as outbound efforts like email.”

Bonjoro medium

“once we capture an email and cookie, we have developed a grading system to determine when the prospect is ready to get touch points from a sales person. Once they hit our point threshold, their information is moved via round robin to the outbound sales team. From there, the sales rep can record t...”

Bonjoro medium

“Your marketing methods should aim to get you in front of the right people, through a combination of SEO, paid ads, and social media--as well as outbound efforts like email.”

Bonjoro medium

“Yeah, so for us, it's all about partners and integrations. That's the piece. So going back to that original piece where, because we were a final business, I was like, well, we now have hundreds of sites coming in. How do we service those? ...Building the system so we can plug into, and now we plu...”

Podderapp high

“it's great if somebody like Pat Flynn comes along, signs up for your product, likes it, is talking about it, and then reaching out to him and saying, hey, let's do more or let's promote jointly or talk about the affiliate program or whatever.”

Saasclub high

“We run a pretty active community online now, a big Facebook community where we only invited our top performers in who really got it going.”

Saasclub high

“But the idea is it's very lighthearted and we are absolutely a B2B company... as a result of doing that, we're known as a very lighthearted team. We're known as a very personable team. And that's probably given us more to grow the business than anything else we've done.”

Saasclub high

“He created free demos for strangers on Reddit, replied to product update emails with personalized Supademos...”

Saasclub high

“He created free demos for strangers on Reddit...”

Saasclub high

“So they agreed to build Bonjoro into their system natively alongside our devs (so ActiveCampaign users could add a Bonjoro element within their AC accounts).”

Reddit high

“At Bonjoro and Optimonk, I successfully pitched myself as a credible guest on over 50 podcasts using this playbook.”

Carrd high

“Collect powerful video testimonials from your happiest clients. Turn them into high-quality leads by sharing them on your site and socials.”

Bonjoro medium

“In this interview, you'll hear more of that story. And we dig into how Matt's acquired over 40,000 users by building a viral product and partnering with influencers and affiliates.”

Saasclub medium

“Over the last three years, like e-commerce fundamentally changed. E-commerce and online education both fundamentally went up. Yeah. So we look at those and we were playing in them. I mean, this is worth investing in early ahead of the curve because if we do that, it will pay dividends down the li...”

Podderapp medium

“I think, I'll be honest, it was so product-led and so word of mouth-led that I cannot tell you that we did anything spectacular other than serve their customers very well when they came in.”

Podderapp high