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Source
Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How BBCS Grew

Innovative ERP software for blood banks

How did BBCS grow?

Summary of the sourced claims below

BBCS grew by participating in industry trade shows and events to interact with people outside of their cooperative. They also expanded through strategic partnerships by forming a group purchasing organization among regional blood centers to increase purchasing power.

Channels

2 channels · grouped by how BBCS grows

  • Strategic partnerships

    · 1 mention
    “So you have these other smaller entities, even at $100 million or $50 million or whatever, that can't compete on price because they can't get the purchasing power. So what happened? They put together a group purchasing organization inside the blood centers, inside the industry for all these regio...”
    high

  • Trade shows

    · 1 mention
    “we're going to be at all the industry events and there's various trade shows that we're going to be set up at and we're going to do these types of things. And so that that does I mean, there's there's people outside of this co-op that we that we interact with, meet.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — BBCS’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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