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HollaEx
SaaS B2B & B2C

HollaEx provides open source white-labeled crypto exchange software and hosting services that enable businesses to quickly launch their own digital asset mar...

hollaex.com · Founded 2017 · 57 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 57 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How HollaEx Grew

White-label platform for launching customizable crypto exchanges.

How did HollaEx grow?

Summary of the sourced claims below

HollaEx offers its open-source white-label exchange kit to operators, who can set up an exchange with their own branding via managed cloud services or self-hosting. The company put its code out in the open and built a community-oriented forum, and it applied updates based on feedback from forums, GitHub, and Discord. After it began sharing content on YouTube, articles, and software review websites, its customer base grew.

Channels

12 channels · grouped by how HollaEx grows

  • Online Community

    · 3 mentions · 2 sources
    “we kind of like have a very community oriented, you know, mindset, we very early on, we built a forum that would basically like not only, you know, limit this to us, and then us supporting like these clients, but it's kind of like very open.”
    high
    Show 2 more quotes
    “For people that just want to see what the exchange kit can do, they can visit the HollaEx Pro Exchange (https://pro.hollaex.com/markets) which is a live running exchange using the open-source HollaEx Kit ... What you see there is pretty much what you’d get once and will include crypto liquidity f...”
    medium
    “Making suggestions in Discord channel (https://discord.gg/83AMuj6hsk) is also a good way to get your foot in the door by providing valuable feedback and giving back to the open-source exchange community.”
    medium

  • Open-source community

    · 3 mentions · 2 sources
    “We’ve also open-sourced the HollaEx (https://HollaEx.com) to help better share it with more developers in the hopes it will take on a life of its own in the online business world. Many people today are taken the open software kit and have started brand new crypto businesses in all shapes, and sizes.”
    high
    Show 2 more quotes
    “As we’ve open-sourced the HollaEx we’ve gotten loads of feedback from the forums, GitHub and Discord community channels and have slowly but methodically applied updates to HollaEx’s open crypto exchange kit.”
    high
    “So that kind of like open source aspect, the fact that we kind of like put the code out there, we like, you know, try to be as transparent as open as possible, made it kind of like, you know, more of a community oriented software.”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “Another thing that boosted our customer base was when we started sharing content online from videos on YouTube to articles, software review wesbites”
    high
    Show 1 more quote
    “According to industry reports, B2Broker, HollaEx, and Shift Markets led in visibility as vendors for exchange operators in 2026.”
    medium

  • SEO

    · 2 mentions
    “Google ads can only take you so far and so honing in on SEO keywords and plastering helpful information around the place in the form of blogs, forum posts, and generally engaging with the community is a good way to get links back to your site which in turn gets it ranked higher on the search engi...”
    high
    Show 1 more quote
    “Before the initial launch, we learned just how hard it is to get found. Google ads can only take you so far and so honing in on SEO keywords and plastering helpful information around the place in the form of blogs, forum posts, and generally engaging with the community is a good way to get links ...”
    high

  • Earned media

    · 1 mention
    “Podcast with The Crypto Coin Show: Building your Own Exchange ... Co-Founder of HollaEx Ali Beikverdi and CEO on the SourceForge Podcast ... HollaEx on the Emerge Dynamic Podcast”
    medium

  • Bubble community

    · 1 mention
    “HollaEx white-label exchange is open-source, with HollaEx providing operators the ability to set up an exchange with their own branding via managed cloud services or self-hosted, while at the same time maintaining access to the source code of the exchange.”
    medium

  • Community marketing

    · 1 mention
    “As we’ve open-sourced the HollaEx we’ve gotten loads of feedback from the forums, GitHub and Discord community channels and have slowly but methodically applied updates to HollaEx’s open crypto exchange kit.”
    high

  • Video content

    · 1 mention
    “Another thing that boosted our customer base was when we started sharing content online from videos on YouTube to articles, software review wesbites and even ...”
    high

  • Twitter

    · 1 mention
    “Otherwise, Twitter (https://twitter.com/HollaEx) is the king when it comes to real-time crypto news.”
    medium

  • Partnerships

    · 1 mention
    “HollaEx® partnership with trading bot company Octobot to provide white-label market making bots and more ... Partnership between trading bot company Octobot and HollaEx® promises to provide exchange operator with tools”
    medium

  • Testimonials

    · 1 mention
    “Product review sites like G2 (https://www.g2.com/products/hollaex/reviews) or similar ones bring legitimacy to your company and/or product and spending time setting these accounts up can be a good on-going practice.”
    medium

  • Reddit

    · 1 mention
    “Making suggestions in Discord channel (https://discord.gg/83AMuj6hsk) is also a good way to get your foot in the door by providing valuable feedback and giving back to the open-source exchange community.”
    high

How 3,380 businesses grow

Of businesses with mapped growth channels, the share using each — HollaEx’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    18%
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Building in public
    3%
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