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HollaEx offers a free version that must be assembled and self-hosted, and a paid version that provides an automatic crypto cloud exchange. Cloud pricing for its least expensive deployment is around $700-900 per month, and enterprise cloud pricing is estimated at $35,000-$69,000 annually depending on the infrastructure and support requested. Deployments with only basic exchange functionality might cost $8000 to $14000, while high-end deployments with branded terminals, enabled security modules, and wide-ranging infrastructure might cost $25000 to $50000 or more.
HollaEx offers its open-source white-label exchange kit to operators, who can set up an exchange with their own branding via managed cloud services or self-hosting. The company put its code out in the open and built a community-oriented forum, and it applied updates based on feedback from forums, GitHub, and Discord. After it began sharing content on YouTube, articles, and software review websites, its customer base grew.
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