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Better Sheets
Education B2B & B2C

Better Sheets creates Google Sheets tutorials, templates, and tools to help small businesses use spreadsheets more effectively.

bettersheets.co · Founded 2020 · 18 public sources · Updated 10 days ago

Researched profile. Starter Story's AI research system compiled this page from 18 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Better Sheets Grew

Google Sheets tutorials and tools for enhanced productivity.

How did Better Sheets grow?

Summary of the sourced claims below

Better Sheets grew significantly through its presence on the AppSumo marketplace, which became its biggest selling channel and continuously sent new customers every month. The founder's policy of responding to customer questions with personalized videos helped generate content that became part of Better Sheets, fostering customer engagement and growth. Launching on Product Hunt also contributed to growth by driving hundreds of signups and sales shortly after launch.

Channels

10 channels · grouped by how Better Sheets grows

  • AppSumo Launch

    · 3 mentions · 3 sources
    “The biggest selling channel is AppSumo. Small businesses are going crazy for Better Sheets. Because they already use Google Sheets so much. Might as well get better.”
    high
    Show 2 more quotes
    “AppSumo keeps sending new members every month. It’s quite an incredible marketplace.”
    high
    “Then after that, I ended up getting on the AppSumo marketplace and getting over the first year about a thousand new customers.”
    high

  • Organic social media

    · 1 mention
    “IndieHackers community was incredibly helpful and kind. Their constructive feedback helped morph the page and the copy.”
    medium

  • Leveraging existing platforms

    · 1 mention
    “Then after that, I ended up getting on the AppSumo marketplace and getting over the first year about a thousand new customers.”
    high

  • Distribution Partnerships

    · 1 mention
    “The biggest selling channel is AppSumo. Small businesses are going crazy for Better Sheets. Because they already use Google Sheets so much. Might as well get better. I was very lucky to be picked for a beta program: “Sumo-ling Spotlight”. I applied along with 700 others. 10 got to the finals, and...”
    high

  • Product Hunt

    · 1 mention
    “On April 29th, 2022, I launched Product Hunt to the public. Ended up #1 Product of the Day, and #4 Product of the Week. This drove hundreds of signups and $1,000 in sales over 5 days. I was featured both on the day of the launch and later in the Product Hunt newsletter.”
    high

  • Content marketing

    · 1 mention
    “I tried content marketing. It worked.”
    high

  • Networking events

    · 1 mention
    “IndieHackers community was incredibly helpful and kind. Their constructive feedback helped morph the page and the copy.”
    medium

  • Video content

    · 1 mention
    “The first customer was blown away. He ended up sending me, unsolicited, 3 emails of testimonials. Showing me the Google Sheets he made before and after watching my videos. This alone gave me the motivation to keep moving.”
    high

  • Advertising on social media

    · 1 mention
    “I tried Facebook ads. It worked.”
    high

  • Tik Tok Ads

    · 1 mention
    “I would have normally paid around $5,000 in ads, and not had the help their team is helping me on. They helped shape the copy on their landing page. They helped craft a blog post that went live last week.”
    medium

How 3,299 businesses grow

Of businesses with mapped growth channels, the share using each — Better Sheets’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63%
  • Search/SEO
    58%
  • Email
    47%
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23% ◀
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Influencer partnerships
    3%
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