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Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Barn2 Plugins logo

How Barn2 Plugins Makes Money

WordPress and WooCommerce plugins for online stores and publishers

How did Barn2 Plugins monetize?

Summary of the sourced claims below

Barn2 Plugins sells its WordPress plugins with annual subscriptions that renew automatically each year, and about 40% of its revenue now comes from renewals. The company also cross-promotes its products by displaying ads for other products on plugin settings pages and sending customers discounts for buying additional plugins. Earlier, it earned revenue from designing and hosting websites for clients, a income stream that has dropped off since it stopped building new websites.

Revenue sources

4 sources · grouped by how Barn2 Plugins makes money

  • Recurring subscriptions

    · 2 mentions
    “in addition to that, like a lot of plugin companies now, but not in the past, we charge every year for the plugin and so that your license key will renew. So in order to continue receiving that support and plugin updates to new versions, you have to pay each year.”
    high
    Show 1 more quote
    “Like most WordPress plugin companies these days, we sell our plugins with annual subscriptions. This means that customers pay for the software every year, with automatic annual renewals. This makes a huge difference to our revenue and profitability while ensuring that we can afford to continue su...”
    high

  • Add-ons & upsells

    · 2 mentions
    “with web design work, you can focus on ongoing revenue from each client where possible. So that's selling, hosting, selling email services, and also ongoing support and maintenance for the websites that you've built.”
    high
    Show 1 more quote
    “We are now working hard to develop software products that will appeal to users of our existing products, and use various methods to cross-promote our plugins. For example, we display subtle ads for our other products on our plugin settings pages; and we send our customers discounts for buying add...”
    medium

  • One-time / lifetime deals

    · 1 mention
    “And then in 2016, we switched from designing WordPress websites for other people to building WordPress plugins and selling them via our own website. So we've had a big switch ... On the plugin side of things, we're currently turning over $34,000-$35,000 a month. So that's in plugin sales.”
    medium

  • Services & consulting

    · 1 mention
    “we also built, I don't know, 100 odd websites for clients in the past, which we continue to host and support. But we don't build new websites anymore. So that element of the revenue has dropped off.”
    medium

How 2,292 businesses make money

Of businesses with mapped revenue sources, the share using each — Barn2 Plugins’s highlighted.
  • Recurring subscriptions
    61% ◀
  • One-time / lifetime deals
    28% ◀
  • Services & consulting
    27% ◀
  • Physical products
    25%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    12%
  • Add-ons & upsells
    11% ◀
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    10%
  • Advertising revenue
    9%
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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