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Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Barn2 Plugins Grew

WordPress and WooCommerce plugins for online stores and publishers

How did Barn2 Plugins grow?

Summary of the sourced claims below

Barn2 Plugins grew substantially through content marketing and search, as its founders stated that content marketing has been their most effective sales strategy and that most sales come from Google organic search and their blog. The company also used paid advertising on Facebook Ads and Google AdWords, which the founders said brings in more sales than it costs, and it has produced videos on YouTube to reach a different audience. Earlier, the company switched from designing WordPress websites for clients to building and selling WordPress plugins through its own website, and it used manual email outreach to local businesses, flyers, and affiliate partnerships to gain customers.

Channels

10 channels · grouped by how Barn2 Plugins grows

  • SEO

    · 2 mentions
    “Content marketing has always been our most effective sales strategy. We try to rank for as many keywords relating to our products as possible. As a result, most of our sales come from Google organic and our blog.”
    high
    Show 1 more quote
    “And then in 2016, we switched from designing WordPress websites for other people to building WordPress plugins and selling them via our own website. So we've had a big switch...”
    medium

  • Email marketing

    · 2 mentions
    “And we did quite a lot of email marketing, which was I did all that did manually, just finding local companies that didn't have a website and emailing them. And we did get work that way as well.”
    high
    Show 1 more quote
    “We also run profitable campaigns on Facebook Ads and Google AdWords, which bring in more sales than they cost us.”
    high

  • Affiliate program

    · 1 mention
    “And also we have an affiliate scheme, which isn't brilliant, but we have two very successful affiliates and some up and coming affiliates who are growing their sales. So we're hoping that that will help more. Obviously, getting other people to promote our products for us is a good thing if we can...”
    high

  • Pay Per Click Advertising

    · 1 mention
    “And after a while, I thought, well, why don't I just put a few adverts on Google AdWords saying things like WordPress developers, WordPress web design, and just see if anyone is looking specifically for WordPress people, not locally, but more generally. And we had an amazing response.”
    high

  • Organic social media

    · 1 mention
    “So we built the plugin, a very, very targeted niche, published a few articles about it just on our own blog, and we started getting sales after about six days, I think it was.”
    high

  • Offline advertising

    · 1 mention
    “we printed off flyers and put them under the windscreen wipers of like, say you saw a van of a local trades person and it had their phone number on the van, but no website address. Well, that's a clue that they need a website. So even random things like that, that we did at the beginning.”
    high

  • Guest posts

    · 1 mention
    “We've branched out since then and we do things like guest posting on other sites, such as Indie Hackers.”
    high

  • Events

    · 1 mention
    “The hosts and guest emphasized the need for authentic, in-person gatherings in the WooCommerce world. After AI and digital automation have made certain interactions feel less personal, live conferences and meetups have become even more valuable for building relationships, knowledge sharing, and s...”
    medium

  • Conferences

    · 1 mention
    “Checkout Summit is my baby..., On the 23rd and 24th of April this year, so 2026, in Sicily. So... this small event of WooCommerce developers and founders and makers in Sicily is attracting a lot of people from really far away. ... There’s going to be speakers as usual, but also a lot of networking.”
    high

  • Video content

    · 1 mention
    “Recently, we have hired a video producer and are creating more YouTube videos about our products. This helps to bring in a different audience. For example, our video ‘Create a WooCommerce Online Food Ordering Website’ has over 120,000 views and teaches restaurants how to use one of our plugins to...”
    high

How 3,049 businesses grow

Of businesses with mapped growth channels, the share using each — Barn2 Plugins’s highlighted.
  • Referral/Word-of-mouth
    67%
  • Social media
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    48% ◀
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    33% ◀
  • Events
    25% ◀
  • Paid ads
    24% ◀
  • Outbound/Sales
    19%
  • Press/PR
    18%
  • Marketplaces/App stores
    11%
  • Podcasting
    4%
  • Building in public
    3%
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