Source

Baremetrics

SaaS B2B

Baremetrics provides real-time subscription analytics and metrics for SaaS and subscription businesses by integrating with payment platforms like Stripe, Sho...

baremetrics.com · Founded 2013 · 68 public sources · Updated about 5 hours ago

Researched profile. Starter Story's AI research system compiled this page from 68 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Baremetrics makes money

Monetization →

Baremetrics monetizes through recurring subscription payments from customers using their software. They do not offer a free plan or free trial, and the average customer pays nearly $70 per month. Some subscription plans include features such as requesting non-anonymized data and introductions to companies for a monthly fee of $500.

Recurring subscriptions

How Baremetrics grew

Growth →

Baremetrics grew primarily through SaaS content marketing, where the founder spent significant time writing honest founder stories and publishing useful articles that resonated with entrepreneurs, leading to great traffic and organic sharing. The content often went viral on platforms like Hacker News and Product Hunt, which helped attract new customers without paid promotion. Building in public by publishing every revenue number transparently also contributed to growth and became part of the story that attracted attention. Additionally, word-of-mouth sharing on Twitter and other founder communities played a key role in spreading awareness and acquiring customers.

Organic social media
Word of mouth
Content marketing
Building in public
Podcasting
Direct sales
+20 more channels →

Tools they use 16

Tools →
Google Analytics HubSpot Intercom Cloudflare Twitter Stripe Facebook LinkedIn GoDaddy Recurly +6 more

Founder

Founders →
Josh Pigford
Josh Pigford
@shpigford

Acquired

Nov 2020
Xenon Partners
Xenon Partners
xenonpartners.com
$4M

Key facts

Website
baremetrics.com
Category
SaaS
Customers
B2B
Founded
2013 · 13 years ago
Makes money via
Recurring subscriptions
Every number is a quote

Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.