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Tech Lockdown
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Researched profile. Starter Story's AI research system compiled this page from 9 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Tech Lockdown Grew

Content blocking software for intentional internet use

How did Tech Lockdown grow?

Summary of the sourced claims below

Tech Lockdown grew primarily through content marketing, including creating detailed guides, YouTube videos, and Reddit posts that provided helpful information to users. The founder published content on platforms like Medium and Reddit before even having a website, which helped build an audience and generate interaction. SEO played a significant role in growth, with organic search traffic reaching around 70,000 visitors per month and over 2 million people finding the site organically through search engines, referrals, and social channels. The business also benefited from backlinks gained through networking and services like Help a Reporter Out (HARO), which supported SEO efforts.

Channels

17 channels · grouped by how Tech Lockdown grows

  • Reddit

    · 5 mentions · 3 sources
    “I also developed this kind of a system or an approach at least that I could use when promoting content or videos on Reddit. And the thing with Reddit is you can't be overly promotional. So you have to be a little bit more subtle. So if I made like a YouTube video or I made a guide, I would put li...”
    high
    Show 4 more quotes
    “Then, I create helpful posts on Reddit summarizing the video and include a hyperlink to the video in the Reddit post or comments section.”
    high
    “For example, Reddit provides a steady stream of referrals since Reddit users often use us as a source in the comment section.”
    high
    “I would make the occasional YouTube video and Reddit post. And I was just surprised with how many people were looking for this thing that apparently didn't exist in the market.”
    high
    “Reddit provides a steady stream of referrals since Reddit users often use us as a source in the comment section.”
    high

  • SEO

    · 4 mentions · 3 sources
    “My first approach was just longer form, helpful content that I'm giving away for free, basically. The time period that you're doing this, 2023, that was when SEO is changing a lot, specifically for informational type queries. I actually think I benefited during this period. And my monthly traffic...”
    high
    Show 3 more quotes
    “Marketing through content has been my main source of customers. My content tends to rank well on search engines, so traffic to the site has trended up since I started the project.”
    high
    “In the last two years, there've been over 2 million people that have found the site organically, either through Google search or referrals or social channels.”
    high
    “Marketing through content has been my main source of customers. My content tends to rank well on search engines, so traffic to the site has trended up since I started the project.”
    high

  • Organic social media

    · 3 mentions · 3 sources
    “So I started writing content and making really detailed guides. And I would make the occasional YouTube video and Reddit post. And I was just surprised with how many people were looking for this thing that apparently didn't exist in the market.”
    high
    Show 2 more quotes
    “And then from that, I just distilled that into a YouTube video and a Reddit post. And I was shocked by how many people were messaging me and emailing me and asking me to consult and all these things.”
    high
    “I’ve made attempts to utilize social media other than YouTube, but just didn’t see a good ROI on platforms like Instagram. On past projects, I’ve made the mistake of spreading myself too thin across many marketing different channels. I think it’s best to focus on a few channels that you can do we...”
    medium

  • Email List Growth

    · 2 mentions
    “I steadily gained a following and grew an email list. Compared to other business ideas I'd had, I initially viewed this as a hobby rather than a serious project and I genuinely just wanted to help remote workers navigate these new challenges.”
    high
    Show 1 more quote
    “I also promote the YouTube video to my email list. The combination of Reddit and the email list helps to get initial engagement on the video, which can encourage the YouTube algorithm to suggest it to more people.”
    high

  • Medium Content

    · 2 mentions · 2 sources
    “I think I wrote a post on Medium, and I wrote a post on Reddit, and then YouTube. And so many people were interacting with my content.”
    high
    Show 1 more quote
    “I published on platforms like Medium (https://medium.com/) and YouTube before I even had a website.”
    high

  • Video content

    · 2 mentions
    “So I would make a YouTube video that was just informative. It was maybe like several guides combined into one video.”
    high
    Show 1 more quote
    “Although I don’t do a good job keeping up with YouTube, the few videos I created still provide a steady stream of traffic.”
    high

  • Word of mouth

    · 2 mentions · 2 sources
    “In the last two years, there've been over 2 million people that have found the site organically, either through Google search or referrals or social channels.”
    high
    Show 1 more quote
    “SEO, word of mouth, and direct referrals from backlinks are the main sources of customer acquisition.”
    high

  • Content marketing

    · 2 mentions · 2 sources
    “The key to good content marketing is to give away valuable information that someone might pay a consultant for. I’ve found that this creates trust and reciprocity ... I work on creating persuasive content, making sure to include supporting screenshots and images so that the reader isn’t overwhelm...”
    high
    Show 1 more quote
    “So for me, that was content marketing.”
    high

  • Youtube

    · 2 mentions · 2 sources
    “I would make the occasional YouTube video and Reddit post. And I was just surprised with how many people were looking for this thing that apparently didn't exist in the market.”
    high
    Show 1 more quote
    “Although I don’t do a good job keeping up with YouTube, the few videos I created still provide a steady stream of traffic.”
    high

  • Backlinks

    · 1 mention
    “Backlinks are important for SEO and I’ve managed to gain a few backlinks by networking with complementary websites in my niche. I’ve also used Help a Reporter Out (HARO) services like Featured (https://featured.com/) to gain some incredible backlinks.”
    high

  • Email marketing

    · 1 mention
    “I also promote the YouTube video to my email list. The combination of Reddit and the email list helps to get initial engagement on the video, which can encourage the YouTube algorithm to suggest it to more people.”
    high

  • Affiliate program

    · 1 mention
    “I’ve also used Help a Reporter Out (HARO) services like Featured (https://featured.com/) to gain some incredible backlinks.”
    medium

  • Great customer service

    · 1 mention
    “Today the business is profitable and I have a high enough margin to hire a part-time contractor to handle customer support. This has been a major quality of life improvement for me... My customer acquisition cost is near zero since all sales come through organic channels like search engines and Y...”
    medium

  • Course

    · 1 mention
    “I started by creating courses teaching people how to use mobile device managers and configure DNS Filtering services to create more effective content blocking setups. The positive feedback and growing demand validated that I was on the right track.”
    high

  • Inbound

    · 1 mention
    “My customer acquisition cost is near zero since all sales come through organic channels like search engines and YouTube.”
    high

  • Education

    · 1 mention
    “For example, if I create a free guide, it also doubles as a helpful resource for current members.”
    medium

  • Brand Authenticity

    · 1 mention
    “I think a big part of it is authenticity. A lot of my competitors are kind of these faceless apps or companies. They look really corporate, but maybe don't look so trustworthy ... And then when I write about content, I'm not saying we, I'm saying I. I'm not pretending to be a big company when it'...”
    high

How 2,615 businesses grow

Of businesses with mapped growth channels, the share using each — Tech Lockdown’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    57% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    32% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    29% ◀
  • Events
    24%
  • Paid ads
    23%
  • Press/PR
    17%
  • Outbound/Sales
    15%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Customer interviews
    2%
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