How Astalty Grew

“I think because we had such good word of mouth, our reach was kind of exponential. The more users we had, the more people that were talking about our product, the more people that would see that. It was a hamster wheel in the sense that we just got more people really enjoying using the product an...”

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“And we've got an affiliate program, Refer a Friend. We've got ongoing commissions where we're kind of doing all these things now, which is, again, just kind of compounding on everything else that we're doing, which is fantastic.”

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“And the other thing was around Facebook groups. In the early days, people would go into these Facebook groups and we'd search for the keyword software and we'd think, I wonder if anyone's asking what software to use. And so many people would be, what CRM are you using? What software are you using...”

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“Talk to a Stulti, the support is amazing. So all of our reviews are actually more, and if you look at Google as well, all the reviews are really in-depth, they take the time. And I feel like that's a very good indicator that people enjoy being here and just being part of the Stulti community and ...”

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“And you were confident or was it kind of like, well, might as well throw this thing together. Maybe it'll work, maybe it won't. It came about because Jono and I were actually, because we had to have some of this price guide functionality to kind of get your business set up. And I think we were lo...”

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“the first one is that we actually go to in-person events, which is probably an important piece that I missed. We were aware of these events. It's kind of like a speed dating setup. You sit down, there's a circle on the other side of the table and we're kind of like 80% our ideal customer... So we...”

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“And then the next month, February 22, you launch Astalti Lite, which as you said is a free-to-use CRM that would hopefully get customers engaged and on the platform. By August of that year, you had 450 users to the free platform and you specifically said, and I like this data point, of those, a f...”

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“We also did some offers three months free. We did a Black Friday sale. So that stuff sort of drove our growth.”

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“we thought the best way to do that is to give people the functionality because we also needed feedback from our potential customers. So it was a way to provide value, which was good for our engagement, getting a brand awareness and also good to get people using the product. Did we know that peopl...”

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“we've just launched a partners and affiliates program as well. So we have a lot of consultants in the space, which I imagine being quite a complicated area. So now we're engaging with consultants and other businesses that have similar customer base and trying to partner with them.”

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“And like I said, my business partner, with such a good understanding of the NDIS, I think we were able to leverage his network and his knowledge of what people are really looking for. Guys in the podcast, build your network, not your audience. You guys didn't have an audience of NDIS folks, but h...”

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