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Apiculus
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Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Apiculus logo

How Apiculus Grew

Cloud management platform for service providers

How did Apiculus grow?

Summary of the sourced claims below

Apiculus grew by integrating services into their product delivery, making services an integral part of their offerings. They expanded their customer base by attending industry events to meet prospective customers and onboard them through pre-orders. Partnerships with large companies like IBM and Tata helped Apiculus go to market by leveraging their representation and connections.

Channels

4 channels · grouped by how Apiculus grows

  • Partnerships

    · 1 mention
    “We were selling through some very large companies like IBM and Tata, and these are all partners. So they helped you go to market, right? With their representation and bring you in and all of that.”
    high

  • Original research reports

    · 1 mention
    “All our existing customers grew massively in those 15 months. Because the moment COVID hit, cloud adoption went through the roof. Everybody wanted to shut down their small servers in their offices and move everything to some cloud provider. So all my customers sort of grew massively during that p...”
    high

  • Personal network

    · 1 mention
    “We were a services company when, even till the day we sold, we had services as part of our deliverable. Earlier services was sort of complimentary to what we were doing as we grew. Services sort of became integral to our delivery and our whole product.”
    high

  • Pre-orders

    · 1 mention
    “We would sort of go with them to industry events, meet up with prospective customers and sort of sign them on and get them onboarded.”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Apiculus’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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