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Buddies HR
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Researched profile. Starter Story's AI research system compiled this page from 1 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Buddies HR logo

How Buddies HR Grew

Slack apps suite for enhancing company culture.

How did Buddies HR grow?

Summary of the sourced claims below

Buddies HR's main acquisition channel has been the Slack marketplace, which accounts for more than 90% of their inbound traffic. They have also invested in SEO, spending two to three thousand dollars a month for over a year, which increased their monthly signups from about 10 to 20. Additionally, they experimented with Google ads and Reddit marketing, with Reddit bringing in about 10 signups per month, though this was small compared to Slack's contribution.

Channels

4 channels · grouped by how Buddies HR grows

  • SEO

    · 1 mention
    “We invested a lot in SEO. I think we invested like two to 3K a month for more than one year. We managed to move our signup per month from let's say 10 to 20 with lots of investments as I mentioned.”
    high

  • Search engine marketing

    · 1 mention
    “We run lots of experiments and see some of our product evolve and we are adding features. Then we test Google ads kind of every year or so, because at the beginning, we tested Google ads for our first app.”
    medium

  • Reddit

    · 1 mention
    “We tried also Reddit marketing ourselves very quickly and saw some interesting results because with very few efforts, we managed to get 10 signups from Reddit every month. But compared to what Slack is bringing. Like it's 10 out of 400 signups.”
    high

  • Distribution Partnerships

    · 1 mention
    “One channel that worked from the beginning and is still working for us and that is our main acquisition channel as of today, accounting for more than 90% of our inbound is the Slack marketplace.”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Buddies HR’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60%
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    35% ◀
  • Content/Inbound
    33%
  • Partnerships
    32% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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