Source

Aisle Planner

SaaS B2B & B2C

Aisle Planner is wedding planning software designed for professional wedding planners to manage and organize their events.

aisleplanner.com · Founded 2013 · 26 public sources · Updated 14 days ago

Researched profile. Starter Story's AI research system compiled this page from 26 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Aisle Planner makes money

Monetization →

Aisle Planner monetizes primarily through recurring subscription fees based on the number of active projects a user manages, with various pricing tiers offering access to full platform features. Additionally, the company earns a small percentage from payments processed through its platform, contributing to its overall revenue.

Recurring subscriptions Usage-based fees Marketplace commissions

How Aisle Planner grew

Growth →

Aisle Planner grew by closely following customer needs and engaging in democratic development to build what customers required. The company made a concerted effort to connect with the wedding industry community, including tastemakers and influencers, to share their story and advocate for professionals. They also participated in event marketing by attending industry events and building booths to invite contemporaries into their world. Word of mouth played a role in growth, as people shared positive experiences about using Aisle Planner in social environments.

Organic social media
Online Community
Word of mouth
Content marketing
Event marketing
Geographic market expansion

Tools they use

Tools →

Searched — no tools named in public sources

Founder

Founders →
RF
Rob Farrow
Co-founder of Aisle Planner

Acquired

Nov 2021
Fullsteam
Fullsteam
fullsteam.vc
Terms undisclosed

Key facts

Category
SaaS
Customers
B2B & B2C
Founded
2013 · 13 years ago
Every number is a quote

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