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Aisle Planner
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Aisle Planner
SaaS B2B & B2C

Aisle Planner is wedding planning software designed for professional wedding planners to manage and organize their events.

aisleplanner.com · Founded 2013 · 26 public sources · Updated 15 days ago

Researched profile. Starter Story's AI research system compiled this page from 26 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Aisle Planner Grew

Event management software for wedding professionals

How did Aisle Planner grow?

Summary of the sourced claims below

Aisle Planner grew by closely following customer needs and engaging in democratic development to build what customers required. The company made a concerted effort to connect with the wedding industry community, including tastemakers and influencers, to share their story and advocate for professionals. They also participated in event marketing by attending industry events and building booths to invite contemporaries into their world. Word of mouth played a role in growth, as people shared positive experiences about using Aisle Planner in social environments.

Channels

6 channels · grouped by how Aisle Planner grows

  • Organic social media

    · 2 mentions · 2 sources
    “we really made a concerted effort to go out to the community and work with tastemakers and influencers in the wedding industry and share our story and our desire to put the industry first. And we were advocating for the pros in the community first.”
    high
    Show 1 more quote
    “they're placating that and partnering that with a good online presence, a good social presence, and, you know, a good local presence.”
    medium

  • Online Community

    · 1 mention
    “we really made a concerted effort to go out to the community and work with tastemakers and influencers in the wedding industry and share our story and our desire to put the industry first. And we were advocating for the pros in the community first.”
    high

  • Word of mouth

    · 1 mention
    “when I've been out at night or in some social environment, and someone will ask what I do, and I'll share our company go, Oh, my God, we planned our wedding with our planner, he said it was the greatest tool ever. And I'm like, to me, that's like, it's like, yes, we did something that's so cool.”
    high

  • Content marketing

    · 1 mention
    “So we made the conscious decision. That's an existential question for a business owner, right? What happens if this industry goes away, right, or something like that? Yeah. Right. So we knew marriages as a whole probably not go away unless religion as a whole goes away because there's some sancti...”
    high

  • Event marketing

    · 1 mention
    “our first wedding MBA we went to was before we started Aisle Planner. And I walked through that room ... So our first year, we did a 10 by 20 in the back. We built our booth and we brought it in. ... And bringing that to the show is really important because that audience was our contemporaries an...”
    high

  • Geographic market expansion

    · 1 mention
    “I see a lot of companies that are regional, amazing brands, but they serve a very small geographic footprint. They advertise or commit and communicate. We're using a loudspeaker in a soapbox to the globe. They're wasting air. Nobody out there is your customer, your customers in your geographic re...”
    medium

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — Aisle Planner’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64% ◀
  • Search/SEO
    58%
  • Email
    47%
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%