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Researched profile. Starter Story's AI research system compiled this page from 46 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Ahrefs Makes Money

Comprehensive SEO toolset for marketers

How did Ahrefs monetize?

Summary of the sourced claims below

Ahrefs monetizes primarily through recurring subscriptions, starting with a $7 trial fee that allows users to explore the tool for seven days.

Revenue sources

1 source · grouped by how Ahrefs makes money

  • Recurring subscriptions

    · 1 mention
    “We actually ask for $7 for people to get in and look around. So you won't pay $7 unless you have some kind of trust in the tool and unless you know how to use it. ... Our trial is $7, which is also affordable. ... So we realized that we have to charge for our trial because of how much value you c...”
    high

How 1,726 businesses make money

Of businesses with mapped revenue sources, the share using each — Ahrefs’s highlighted.
  • Recurring subscriptions
    51% ◀
  • Physical products
    30%
  • Services & consulting
    30%
  • One-time / lifetime deals
    22%
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Usage-based fees
    8%
  • Add-ons & upsells
    7%
  • Marketplace commissions
    5%
  • Donations & tips
    2%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
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