How Ahrefs Grew

“I do believe that our biggest source of customers is the word of mouth that the actual product generates.”

Saasclub high

“For us, we have a Twitter account where we share our article to people who follow us on Twitter.”

Saasclub high

“Once he figured out the problem, Tim made a simple change. He started doing keyword research to first find out what people were searching for, and then focused on creating the best content around those keywords. And in a couple of years, the blog traffic grew from 15,000 to over 250,000 monthly v...”

Saasclub high

“I actually persuaded the product team that within our product, we should add a bell kind of like in Facebook, where you go to Facebook and there's a bell with updates and it shows you one, two, three... So we have implemented a similar bell. And once people go to their Ahrefs tool, now they see u...”

Saasclub high

“One of the key aspects of Ahrefs’ bootstrapping success was its organic growth strategy. Instead of spending heavily on marketing, Dmytro relied on community engagement and word-of-mouth to attract users. This approach also included using SEO forums where he knew potential users would be.”

Getlatka medium

“We have LinkedIn following. We have a Facebook group. So we're reaching people on all these sources.”

Saasclub high

“We also published a ton of guest articles on other industry blogs linking to the page.”

Saasclub high

“Tim Soulo, as CMO, actively participated in industry discussions and conferences, enhancing Ahrefs’ visibility and credibility.”

Getlatka medium

“Ahrefs’ early growth came from a combination of educational content and community engagement, including maintaining a public roadmap that allows users to see what features and updates are in development.”

Getlatka medium

“Ahrefs’ growth strategy includes founder-led content marketing where Tim Soulo, the CMO, maintains Ahrefs’ strong brand presence and participates in numerous interviews to promote the company’s vision and products.”

Getlatka medium

“We also use Facebook ads and we actually retarget people who visited our blog. We actually pay to reach people who already know about us, because otherwise like everyone knows that Facebook is pay to play.”

Saasclub high

“Engaging with customers through social media and direct communication ensured that Ahrefs stayed attuned to user needs and preferences. This approach built trust and loyalty among users.”

Getlatka medium

“Ahrefs shows a sense of community among their users through forums, social media interactions, and public roadmaps. This engagement helps build trust and loyalty, encouraging users to share their positive experiences with others.”

Getlatka medium

“We go and do keyword research to figure out the topics that people are interested in searching for. And then we go and write the best possible content we can create for that topic.”

Saasclub high

“First of all, you have to let your entire audience know about the newly published article. And today this is super hard to do actually, because even in even via email, you're no longer in control if people are reading your emails or not.”

Saasclub high

“Ahrefs has developed a strong brand identity by focusing on product quality and user satisfaction rather than traditional marketing. Their approach to branding emphasizes transparency, education, and community engagement.”

Getlatka medium