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Agorapulse
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Researched profile. Starter Story's AI research system compiled this page from 34 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Agorapulse Grew

Social media management platform for businesses and agencies.

How did Agorapulse grow?

Summary of the sourced claims below

Agorapulse grew through a combination of content marketing, SEO, influencer partnerships, speaking at conferences, webinars, and advertising on social media platforms like Facebook. They also leveraged organic social media and social media mentions to build brand connection and presence. Additionally, they used customer feedback systems to prioritize product development and focused on targeted sales efforts rather than broad outreach.

Channels

18 channels · grouped by how Agorapulse grows

  • Organic social media

    · 5 mentions · 5 sources
    “in the PLGmotion, what you're basically doing, I call that the spray and pray strategy, is you make as much noise as possible in the places where your customers gather, the communities, the forums, the Facebook groups, the blogs of your influencers, like SEO content, Google Search, G2.”
    high
    Show 4 more quotes
    “In my case, all my channels are organic. I’ve managed to grow them more than 100% per year over the last 3 years, but pouring a truckload of money at them will not triple or quadruple them. They are not “levers.” I cannot “pull” them harder.”
    high
    “Homefield Apparel recognized Twitter as its ultimate go-to-market platform. Homefield Apparel focused its social media efforts there to immerse themselves in the vibrant community of college football enthusiasts.”
    medium
    “For example, Agorapulse client Laser Away offers a range of personal wellness services. Measuring ROI from social content hasn’t been easy. Since Instagram is the company’s main social channel, the team has had limited options for linking out to services and tracking outcomes...Laser Away can see...”
    medium
    “Marketing with Russ, aka #RussSelfieA conversation with Russ Hedge about brand connection.”
    medium

  • Webinars

    · 2 mentions · 2 sources
    “Did a lot of SEO, did a lot of influencers, spoke at conferences, did a lot of webinars, open to everyone, advertised for them on Facebook, targeting people who manage Facebook pages. So I can give you the playbook of how I grew an SMB business as a marketer.”
    high
    Show 1 more quote
    “we're going to do a lot of our different things less organic I mean more that we have control that can be considered growth levers you know running webinars with partners we're working on a lot of stuff right now to build a lot more webinars”
    high

  • Product-led growth

    · 2 mentions · 2 sources
    “it was all an SMB, product led SMB inbound go to market. And that SMB inbound PLG go to market kind of flat, started to flat in 2020, 2021. And it was still growing, but less and less and less and less.”
    high
    Show 1 more quote
    “He shares his big lessons learned running the business through a PLG motion and explains why they have pivoted to a sales-led SaaS motion, thereby moving up market.”
    medium

  • Direct sales

    · 2 mentions · 2 sources
    “You have to select a set of companies that you're going after with your marketing activities and your sales activities. And it cannot be the entire world because you don't have the time and the bandwidth and the money to do that. So that's why picking your battles is so important.”
    high
    Show 1 more quote
    “He shares his big lessons learned running the business through a PLG motion and explains why they have pivoted to a sales-led SaaS motion, thereby moving up market.”
    medium

  • Influencer partnerships

    · 2 mentions · 2 sources
    “Did a lot of SEO, did a lot of influencers, spoke at conferences, did a lot of webinars, open to everyone, advertised for them on Facebook, targeting people who manage Facebook pages. So I can give you the playbook of how I grew an SMB business as a marketer.”
    high
    Show 1 more quote
    “Participating in engaging conversations Collaborating with influencers Crafting genuine interactions with fans The authenticity and human touch of the brand’s social media marketing strategy caught the attention of influential figures in the college football community, which helped take the brand...”
    medium

  • SEO

    · 2 mentions · 2 sources
    “in the PLGmotion, what you're basically doing, I call that the spray and pray strategy, is you make as much noise as possible in the places where your customers gather, the communities, the forums, the Facebook groups, the blogs of your influencers, like SEO content, Google Search, G2.”
    high
    Show 1 more quote
    “Did a lot of SEO, did a lot of influencers, spoke at conferences, did a lot of webinars, open to everyone, advertised for them on Facebook, targeting people who manage Facebook pages. So I can give you the playbook of how I grew an SMB business as a marketer.”
    high

  • Content marketing

    · 2 mentions · 2 sources
    “content marketing works great but it works slow so we have a lot of content marketing experiments that we started that are starting to produce results but they will probably be at their full speed in 12 or 18 months”
    high
    Show 1 more quote
    “I absolutely love bringing whatever value I can to podcasts, livestreams, blogs, books, and more!”
    high

  • Advertising on social media

    · 2 mentions · 2 sources
    “Did a lot of SEO, did a lot of influencers, spoke at conferences, did a lot of webinars, open to everyone, advertised for them on Facebook, targeting people who manage Facebook pages. So I can give you the playbook of how I grew an SMB business as a marketer.”
    high
    Show 1 more quote
    “They are just as metrics-driven as we are, quick to respond, and always efficient with any changes or experimenting we request. We’ve been able to cut our Customer Acquisition Cost by about 12% and increase brand awareness within the right audience, meaning we’ve also cut our CPC by 15%. It’s a n...”
    medium

  • Podcasting

    · 1 mention
    “I absolutely love bringing whatever value I can to podcasts, livestreams, blogs, books, and more!”
    high

  • Earned media

    · 1 mention
    “I absolutely love bringing whatever value I can to podcasts, livestreams, blogs, books, and more!”
    high

  • Outbound

    · 1 mention
    “When you move to a sales led motion, all the motion has to be around the value, the problem, the fit between the two. So you basically, and that's something that you have to break with SMB sellers. They talk about the product, mid market sellers, they talk about the pain, the problem, they go and...”
    high

  • Enterprise sales

    · 1 mention
    “You need to start mapping what the product needs to do to get to a place where marketing and sales can start winning those larger deals. Because you cannot sell to mean market and enterprise if you don't have SSO, ISO 27001.”
    medium

  • Reputation

    · 1 mention
    “So we need to change the market. We need to change the target. And obviously, you start talking to SaaS founders and C-levels and they all tell you the same thing. The lower they pay, the more they churn...So it's a different, definitely a different way to sell. So that's how you notice that.”
    medium

  • Social media mentions

    · 1 mention
    “Winnie Sun #TweetChat LiveInterview with Winnie Sun (following her #WinnieSun Tweetchat) about being more human on social media.”
    medium

  • Event Videos

    · 1 mention
    “I've always, in the early years, prioritized investing in support and providing an amazing support experience. And I think that was quite helpful for us. If you go check our reviews on G2, we're ranking super high. I could not say it's because of the product. I think it's because of the way we tr...”
    high

  • Facebook Community

    · 1 mention
    “in the PLGmotion, what you're basically doing, I call that the spray and pray strategy, is you make as much noise as possible in the places where your customers gather, the communities, the forums, the Facebook groups, the blogs of your influencers, like SEO content, Google Search, G2.”
    high

  • Speaking at conferences

    · 1 mention
    “Did a lot of SEO, did a lot of influencers, spoke at conferences, did a lot of webinars, open to everyone, advertised for them on Facebook, targeting people who manage Facebook pages. So I can give you the playbook of how I grew an SMB business as a marketer.”
    high

  • Online Community

    · 1 mention
    “in the PLGmotion, what you're basically doing, I call that the spray and pray strategy, is you make as much noise as possible in the places where your customers gather, the communities, the forums, the Facebook groups, the blogs of your influencers, like SEO content, Google Search, G2.”
    high

How 2,705 businesses grow

Of businesses with mapped growth channels, the share using each — Agorapulse’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    34% ◀
  • Content/Inbound
    32% ◀
  • Partnerships
    31%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2% ◀
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