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ADHD Weasel
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ADHD Weasel is a newsletter and content platform that helps adults understand ADHD, find strategies that work, and feel less alone.

adhdweasel.com · 28 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How ADHD Weasel Grew

Weekly Substack newsletter helping late-diagnosed ADHD adults feel understood

How did ADHD Weasel grow?

Summary of the sourced claims below

ADHD Weasel grew largely through its weekly newsletter, which reached over 36,000 subscribers within about 18 months. A quiz lead magnet became the primary subscriber acquisition source, with daily average new subscribers rising from 17 to 125 after it was introduced. The founder published 110 to 130 posts per week on Threads, which was described as the main acquisition channel.

Channels

9 channels · grouped by how ADHD Weasel grows

  • Organic social media

    · 3 mentions · 3 sources
    “Esteban runs ADHD Weasel, a newsletter for late-diagnosed ADHDers. In 18 months he and his cofounder have grown to 36,000 free subscribers and 830 paid subscribers on a $10/month tier. And the main reason behind it? He publishes 110 posts a week.”
    high
    Show 2 more quotes
    “we've been doing good on Threads, so let's just do the same, create a new account and just try to do a newsletter ... you now have, like, 287,000 followers on Threads too, which is crazy. ... that's been our, our main acquisition channel.”
    high
    “Threads “That's been our main acquisition channel.” [05:56] Schedule 110–130 posts/week via Publer (“about 12 posts per day” [38:13]). Post mix: ~60% evergreen, proven formats, ~40% experiments based on weekly trend analysis.”
    high

  • Email List Growth

    · 2 mentions · 2 sources
    “Users answer questions, get assigned an ADHD Weasel “type,” and receive a custom graphic and segmented welcome sequence. The quiz became the primary subscriber acquisition source (“pulled roughly 88% of your total acquisitions” ... Daily average went from 17 to 125 new subscribers post-quiz).”
    high
    Show 1 more quote
    “We first actually started building lead magnets on Beehiiv itself 'cause they could use, like, the, the email gates and all that stuff.”
    high

  • LinkedIn

    · 1 mention
    “This same principle works on LinkedIn, Instagram, and Substack Notes.”
    medium

  • Explore Ads

    · 1 mention
    “the weasel quiz that, that week, um, led to 752 only from organic, and the weasel quiz from meta paid led to 146 new subscribers Um, and the Whistle Quiz organically was, like, the biggest, um, source of, of, of new subs that week.”
    high

  • Weekly newsletter

    · 1 mention
    “we do like, two formats per week. We have the every Wednesday newsletter whi-which comes with a worksheet tackling, like, more of a deep dive ... And then on Saturday, we do a bit more of, like, a personal reflection piece...”
    high

  • Lead magnets

    · 1 mention
    “The Quiz Lead Magnet: Fast Innovation & 7x Growth ... The quiz became the primary subscriber acquisition source (“pulled roughly 88% of your total acquisitions” [22:55]). Results / Metrics Daily average went from 17 to 125 new subscribers post-quiz. Peak day: 308 new subs.”
    high

  • Advertising on social media

    · 1 mention
    “let's open up to, to paid ads on Facebook,' cause there was another call-- another, um, speaker that talked about it. ...the quiz was converting really well for, like, a, a, a low, um, cost per lead on, on Meta.”
    high

  • Existing Tik Tok Content

    · 1 mention
    “Most successful ad repurposed viral organic Thread posts for paid ads to maintain a “native” feel. Stopped paid ads later to focus on subscriber quality.”
    high

  • Email marketing

    · 1 mention
    “And then using Beehiiv and the custom fields to start to categorize them better, like what were their quiz responses. And then on top of that, now that we're trying to segment our audience better and understand ... we can run, because of this custom page, we can run different things and questions...”
    medium

How 3,362 businesses grow

Of businesses with mapped growth channels, the share using each — ADHD Weasel’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63%
  • Search/SEO
    58%
  • Email
    47% ◀
  • Community
    37%
  • Content/Inbound
    36% ◀
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    18%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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