Source

ADHD Weasel

Content

ADHD Weasel is a newsletter and content platform that helps adults understand ADHD, find strategies that work, and feel less alone.

adhdweasel.com · 28 public sources · Updated about 23 hours ago

Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How ADHD Weasel makes money

Monetization →

ADHD Weasel monetized through recurring paid subscriptions to its newsletter. The paid tier costs $10 per month or $100 per year, and the company reported over 800 paid subscribers and six-figure annual revenue, all from Substack paid subscriptions.

Recurring subscriptions

How ADHD Weasel grew

Growth →

ADHD Weasel grew largely through its weekly newsletter, which reached over 36,000 subscribers within about 18 months. A quiz lead magnet became the primary subscriber acquisition source, with daily average new subscribers rising from 17 to 125 after it was introduced. The founder published 110 to 130 posts per week on Threads, which was described as the main acquisition channel.

Organic social media
Email List Growth
LinkedIn
Explore Ads
Weekly newsletter
Lead magnets
+3 more channels →

Tools they use 5

Tools →
Canva Calendly S Substack P Publer B Beehive

Founder

Founders →
Esteban Perez
Esteban Perez
Founder of ADHD Weasel

Key facts

Website
adhdweasel.com
Category
Content
Makes money via
Recurring subscriptions
Every number is a quote

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