AJ&Smart started as a design agency, offering specialized workshops like Design Sprints to facilitate innovation and effective project execution. These workshops are a core aspect of their service offerings, catering to businesses looking to design or redesign their products while ensuring stakeholder alignment and efficiency in problem-solving. This consulting approach exploits their expertise in facilitation, design thinking, and product strategy, making it a valuable revenue stream as companies pay for the know-how and leadership AJ&Smart provides to drive project success. This aligns well with businesses that seek to innovate without the burden of long-term consulting fees, offering a clear benefit to clients looking for fast yet substantial impacts.

AJ&Smart monetizes through digital education, delivering workshops and training primarily focused on facilitation and design sprints. These products are structured around their key methodology, the Emergent Collaboration System (ECS), which has been targeted at educating facilitators. By offering their knowledge digitally, AJ&Smart taps into a large market interested in self-improvement and professional development, allowing global access to their specialized methods. This digital product strategy not only diversifies their revenue but also establishes thought leadership in the facilitation training space, catering to an audience willing to pay for premium knowledge and certifications.

Through facilitator.com, AJ&Smart has created a platform not just for training but for connecting potential clients with qualified facilitators. This network, although still in beta, offers a marketplace model where facilitators trained under AJ&Smart's ECS system can be contracted for various workshops and sessions. By acting as a facilitator between providers (trained facilitators) and clients seeking facilitation services, AJ&Smart earns through connection and support fees, introducing a dynamics-rich business model that enhances their traditional consulting operations. This approach expands their reach and potential for monetization beyond traditional service provision by leveraging a scalable platform model.