Model

How AJ&Smart Transformed From Design Agency to Multi-Million Dollar Success

December 31st, 2024

Founded By

Jonathan Courtney

Monthly Revenue

$182K

Founders

Profitable

Yes

Year Started

2011

Customer

B2B

Founded By
Jonathan Courtney: Monthly Revenue
$182K

Founders
2: Profitable
Yes

Year Started
2011: Customer
B2B

Who is Jonathan Courtney?

Jonathan Courtney, originally from Ireland, studied digital media production in Darmstadt, Germany. Initially pursuing a filmmaking career in Berlin, he transitioned to product design and co-founded AJ&Smart after collaborating on a successful design project.

What problem does AJ&Smart solve?

AJ&Smart helps teams ditch chaotic brainstorming for focused workshops, making project beginnings clearer and more productive for overwhelmed teams.

AJ&Smart Homepage

How did Jonathan come up with the idea for AJ&Smart?

Jonathan Courtney, the founder of AJ&Smart, originally aimed to be a filmmaker, but his career took a different direction when he started working as a designer at a tech company in Berlin. Frustrated with the traditional, often misaligned processes he observed in design projects, he recognized a significant problem in the lack of structured ways to execute meaningful and innovative work. His experiences at...

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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