AJ&Smart

How AJ&Smart Transformed From Design Agency to Multi-Million Dollar Success

December 31st, 2024

Founded By
Jonathan Courtney
Founders
2
Profitable
Yes
Year Started
2011
Customer
B2B

Who is Jonathan Courtney?

Jonathan Courtney, originally from Ireland, studied digital media production in Darmstadt, Germany. Initially pursuing a filmmaking career in Berlin, he transitioned to product design and co-founded AJ&Smart after collaborating on a successful design project.

What problem does AJ&Smart solve?

AJ&Smart helps teams ditch chaotic brainstorming for focused workshops, making project beginnings clearer and more productive for overwhelmed teams.

AJ&Smart Homepage

AJ&Smart Homepage

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How did Jonathan come up with the idea for AJ&Smart?

Jonathan Courtney, the founder of AJ&Smart, originally aimed to be a filmmaker, but his career took a different direction when he started working as a designer at a tech company in Berlin. Frustrated with the traditional, often misaligned processes he observed in design projects, he recognized a significant problem in the lack of structured ways to execute meaningful and innovative work. His experiences at the tech company, where projects often faltered due to these inefficiencies, ignited his interest in refining the design process through workshops.

In his journey, Jonathan met Michael Smart, and together they pitched a large project...

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