How Basecamp Grew to Tens of Millions in Revenue Without Rapid Scaling
March 9th, 2025
Founded By
Jason Fried
Monthly Revenue
$23.3M
Starting Costs
$90K
Days To Build
90
Founders
2
Employees
45 (est.)
Monthly Traffic
15.5M
Profitable
Yes
Days To Build
90
Year Started
2004
Customer
B2B
Revenue Per Visitor
$1.50
Founded By
Jason Fried
Monthly Revenue
$23.3M
Starting Costs
$90K
Days To Build
90
Founders
2
Employees
45 (est.)
Monthly Traffic
15.5M
Profitable
Yes
Days To Build
90
Year Started
2004
Customer
B2B
Revenue Per Visitor
$1.50
Who is Jason Fried?
Jason Fried is a co-founder of Basecamp, a well-known project management tool, and he has been instrumental in shaping its development and growth. Originating from the Chicago area, Fried initially ventured into web design, which led him to create Basecamp in response to...
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
01 Jan 2021—Born out of desperate necessity to stop embarrassing ourselves in front
of our clients, the story of how Basecamp was born is likely your story, too.
06 Oct 2015—Basecamp has been around for 12 years now — it’s easy to forget where it came from, why we made it originally, and how it all came together over time. So here’s the origin story — …
22 Aug 2022—Interview with Jason Fried on the past, present & future of Basecamp and 37Signals. Jason Fried is the co-founder and CEO of Basecamp (formerly 37signals), a Chicago based software…
07 Nov 2017—In episode #6 of The Only Thing That Matters: Getting Your Startup to Product-Market Fit, we sit down with Basecamp co-founder, CEO and thought leader Jason Fried.
This video is…
19 Mar 2024—Jason Fried is the founder of Basecamp (formerly known as 37 Signals). Jason has achieved incredible success with his company by relying on clean design and ease of use. His blog, …
01 Jan 2021—I’m Jeroen from Salesflare and this is Founder Coffee.
Every few weeks I have coffee with a different founder. We discuss life, passions, learnings, … in an intimate talk, getti…
27 May 2014—Web-hosted project management tool and eponymous startup Basecamp garners between 5,000 and 6,000 new clients—per week. Not all clients sign up past the free trial, but the company…
03 Mar 2025—🚀 David Heinemeier Hansson is the creator of an award winning framework Ruby on Rails as well as a co-founder of Basecamp - a company that he scaled to a multi million dollar busin…
10 Jan 2025—<p>Jason Fried is the co-founder and CEO of 37signals, makers of the popular <a href="https://basecamp.com/" target="_blank" rel= "noopener">Basecamp</a> project management softwar…
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