On Building A Skincare Brand
I’m Alli Reed and I founded Stratia, a science-based skincare company. I personally formulate and develop our products with a focus on using well-researched, truly effective ingredients and formulations. I call it “unsexy skincare” - we skip the designer fragrances and trendy super berries and water distilled from the tears of supermodels, and instead use ingredients that have been proven, through decades and many peer-reviewed studies, to actually make a positive impact on your skin.
Our flagship product is Liquid Gold, a lightweight moisturizer that mimics and reinforces your skin’s natural moisture barrier. The outer layer of your skin has a bricks-and-mortar structure, where the bricks are dead skin cells called corneocytes and the mortar is a fatty mixture of ceramides, cholesterol, and fatty acids. Liquid Gold uses these same three ingredients to shore up that mortar and keep your skin healthy, resilient, and clear.
