On Building A Skincare Brand
I’m Alli Reed and I founded Stratia, a science-based skincare company. I personally formulate and develop our products with a focus on using well-researched, truly effective ingredients and formulations. I call it “unsexy skincare” - we skip the designer fragrances and trendy super berries and water distilled from the tears of supermodels, and instead use ingredients that have been proven, through decades and many peer-reviewed studies, to actually make a positive impact on your skin.
Our flagship product is Liquid Gold, a lightweight moisturizer that mimics and reinforces your skin’s natural moisture barrier. The outer layer of your skin has a bricks-and-mortar structure, where the bricks are dead skin cells called corneocytes and the mortar is a fatty mixture of ceramides, cholesterol, and fatty acids. Liquid Gold uses these same three ingredients to shore up that mortar and keep your skin healthy, resilient, and clear.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
