Affilimate
Overview

How Two Founders Grew Affilimate to Revolutionize Affiliate Marketing Analytics

February 14th, 2025

Website
affilimate.com
Founded By
Monica Lent
Founders
2
Profitable
Yes
Year Started
2020
Customer
B2B

Who is Monica Lent?

Monica Lent, a software engineer with a background in web engineering at fintech startup SumUp, co-founded Affilimate and also manages a successful affiliate-monetized travel site. Lynda Mann, with extensive experience in digital marketing and leadership roles at Wirecutter and Digital Trends, co-founded Affilimate where she focuses on operations and growth.

What problem does Affilimate solve?

Affilimate helps publishers track and optimize their earnings from affiliate links, making it easier to understand which pages are profitable and adjust strategies for better revenue. This is crucial for publishers who often struggle to manually analyze large datasets and accurately pinpoint what's driving their income, allowing them to focus on producing more successful content.

Affilimate Homepage

Affilimate Homepage

How did Monica come up with the...
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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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