How Two Founders Grew Wondry Wine to a National Brand in 3 Years

January 28th, 2025

Founded By
Whitney Gates
Monthly Revenue
$250K
Starting Costs
$100K
Founders
2
Profitable
Yes
Year Started
2021
Customer
B2B & B2C

Who is Whitney Gates?

Whitney Gates, co-founder of Wondry Wine, is a former marketing leader from Nashville, Tennessee, with over 13 years of experience in brand management with companies like General Mills and Coca-Cola. She taught herself winemaking inspired by her late uncle, a passion that led her to venture into the wine industry.

What problem does wondrywine.com solve?

Wondrywine.com solves the problem of wine's pretentiousness by offering approachable, fruit-forward wines that feel more like craft cocktails. This appeals to people who want the experience of premium wine without the exclusivity, making them feel seen and included in a world that often overlooks diverse tastes.

Wondry Wines Homepage

Wondry Wines Homepage

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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