Wicked Reports

How Scott Bootstrapped Wicked Reports to $3M ARR in Marketing Analytics

February 4th, 2025

Founded By
Scott Desgrosseilliers
Monthly Revenue
$250K
Founders
1
Employees
28 (est.)
Profitable
Yes
Year Started
2014
Customer
B2B

Who is Scott Desgrosseilliers?

Scott Desgrosseilliers, founder of Wicked Reports, is a data expert from Boston with a background in database management and architecture, having worked for companies like Motorola and Apartments.com before pursuing entrepreneurship. His passion for solving data puzzles led to developing Wicked Reports after helping a friend track advertising ROI for an online lobster business.

What problem does Wicked Reports solve?

Wicked Reports addresses the problem for small to medium-sized businesses of not knowing which marketing activities actually drive conversions and revenue. Many businesses waste money on digital advertising without understanding what's effective, because platforms like Facebook and Google only show a part of the journey. By providing clear insights and multi-touch attribution, they help customers spend smarter, avoid wasted ad spend, and significantly improve their marketing ROI, making it a crucial tool for businesses spending heavily on digital ad campaigns.

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