18 Best Email Templates To Use If You Have A Travel Agency [2024]

Updated: November 1st, 2022

If you run a travel agency, you probably rely on email quite a bit to communicate with your clients.

As a travel agent, your day-to-day is filled with quote requests, itineraries, planning, customer service, and much more. Having email templates on hand is a great way to maximize your productivity while still ensuring you are taking care of your customers.

Here are 18 free templates you can use for your travel agency.

The Early-Bird Email Template (Off-Season Business)

title=Special Early-Bird Pricing for [[Month or Year]] Hi [[Contact Name]],

It’s not too early to sign up for your [[Year]] [[service offered]]!

Get discounted early-bird pricing by calling us today at [[Contact number]]. Early-bird pricing applies to services booked through [[date]].

Terms and conditions apply [[link to details page on website]].

We look forward to being of service to you in [[Year]]!


[[Agency Name]]


Received Inquiry Confirmation Email Template

title=We received your inquiry! Hello [[Name]],

Thank you for reaching us. We are already working on your inquiry. And will get back to you within [[days/hours]].

In the meantime, feel free to check our FAQ section [[put the link]].

Thank you for your patience,

[[Agency Name]]


Learn more about starting a travel agent:

Where to start?

-> How much does it cost to start a travel agent?
-> Pros and cons of a travel agent

Need inspiration?

-> Other travel agent success stories
-> Examples of established travel agent

Other resources

-> Profitability of a travel agent

Promotional for a Free Travel Package Email Template

title=All-Expense paid trip to [[Location]], Why Not? Dear [[Recipient's Name]],

Wouldn't you love to go on an all-expense-paid trip to [[Location]] where you could soak in all the beautiful beaches and quaint medieval towns?

Or what about an all-expense-paid trip to [[Location]] where you could take walks in world-famous galleries and take pictures in one of their treasure-filled churches?

Now is your chance!

[[your agency name]] is awarding one of these two trips to a lucky customer. All you need to do is fill out the survey we have enclosed and send it back to us before the 25th of November. We will then add your name to an electronic database that will be used to draw the lucky winner on the [[date]]!

The winner will be receiving a free vacation package for one of the two destinations mentioned above. This prize will cover airfare, accommodations, and will also include a check for $10,000 as pocket money!

So, fill out the survey now! It will only take about ten minutes of your time but will give you a chance to go on a 3-day long vacation! Thank you and good luck!


[Agency Name]]


Travel and Services Sales Email Template

title=We've got something to offer! Dear [[Prospect's Name]],

Planning the perfect vacation means having all the right information. [[Name of your Agency]] is here to help you out with that.

We can give you everything you need to know to plan your trip, including lists of hotels, tour guides, tour packages, and so much more. We can even arrange the details according to the specifics you need.

All you have to do is get in touch with one of our travel agents, either by email or telephone. Call us at [[your agency number]] or send an email inquiry to [[agency email]].

Let us help you plan for an ultimate getaway. Get in touch with us today!


[[Sender's Name]]

[[Agency Name]]


Referral Request Email Template

title=Request for a potential referral Hi [[Contact Name]],

I first want to thank you again for choosing us for your [[service type]] needs. We’re so glad that we’ve been able to exceed your expectations.

And, in fact, I’m reaching out because I was wondering if you would be willing to vouch for us to a potential prospect we’ve been in contact with. All we need from you is to complete the [[form, survey, attached document, etc.]] and return it to us.

We would really appreciate the help if you have the time, but totally understand if not. Either way, we look forward to doing more travel and vacation plans work for you.


[[Agency name]]


Survey Feedback Request Email Template

title=Tell us how we’re doing in a brief survey Dear [[Contact Name]],

As one of our preferred customers, your feedback is of the utmost importance to [[your agency name]]. We are constantly striving to provide the ideal experience for our customers, and your input helps us to define that experience. That being said, if you could take a minute to post a review on [[review platform]], we would so appreciate it.

We hope to see you again soon!

Best regards,

[[Agency Name]]


Thank You Email Template

title=Hi [[Client Name]], thank you for booking your tour activity with us! Hello [[Client Name]],

We are so happy you were a part of our [[experience]] in [[location]].

We hope you enjoyed learning about the history of the city and got some great snaps of our unique architecture.

You’ll find a photo of you and the entire tour group enclosed in this message. If you want to see more pictures of you and the group, you can find them on our Facebook page. We would love it if you share or tag us in some of your photos, too!

Thanks again for booking with us and we hope you’ll visit us again!

[[Your name]]

[[Agency Name]]


Travel Agency Introduction to Client Email Template

title=Planning a summer holiday? Hi [[Contact Name]],

We are very enthusiastic to present our travel agency, [[agency name]]. Our well-established travel agency has been in the industry for more than twelve years. We are experts in every minor detail of this business and have been recognized by many people within these years. Our firm has familiarized the difficulty and aggravations of attaining visas and passports. So here we are, to deliver you the tension-free foldaway.

No matter whether you want to travel national or international, we offer the best class service for you. We provide our clients with the best sightseer & recreational spots and finest guesthouses at economic prices. Our services are prompt and way more competent.

People having traveling experience with us, are evidence of our exceedingly efficient and advanced services. They have submitted their high-quality experience of traveling with our company on our website. If you are fascinated with it and want to have you share, kindly let us know & we will shortly reach you.

We label ourselves as leading, innovative, and highly efficient and look forward to demonstrating these qualities at the earliest possible chance.

Thank you for your consideration.

[[Agency Name]]

[[Agency Contact No]]

[[Agency Email Address]]

[[Agency Website]]


Letter for Change of Address Email Template

title=Change of Address Dear Clients,

Hope this letter finds you in the best of your spirits. This letter is to inform you about the change in our address.

We have shifted our business location from [[old address] to [new address].

Kindly make sure to communicate at this new address for a proper response, and customer care.

Thanks, and Best Regards,

[[Company Name]]

[[Company Contact No]]

[[Company Email]]

[[Company Website]]


Travel Agent Introduction Email Template

title= Are you ready to getaway? Hi [[Contact Name]],

I, [[Agent Name]] will be serving you as your travel agent. I would like to thank you for choosing my travel agency, [[Agency Name]] for planning your vacation. I will make sure that you have the best value for your money through my services.

I have been working in this field for 10 years. Therefore, you can completely rely on me when it comes to experience and knowledge. I shall consider your requirements and budget to plan a very well-organized, comfortable, and fun trip for you and your family.

Kindly give me a call this week in your spare time and let me know when we can arrange a meeting. I would like to discuss your requirements and my recommendations so that I can plan a customized trip.

Looking forward to your call.

[[Agent Name]]

[[Agency Name]]


Travel Follow Up Marketing Letter to Loyal Customers

title=A good deal is always good news Dear [[Recipients Name]],

We appreciate that you have been such a loyal patron of [[Agency Name]].

For this upcoming summer, we would like to ask for your help. We have just finished the creation of several summer tour packages and would like you to refer some of your colleagues, members of your family, or friends who may be interested. We'd like to send them some brochures and put them on our mailing list so that we can give them the necessary updates.

We would be more than happy to provide you with compensation for your assistance. Thus, we guarantee you that for every referral that you give us, we'll be taking off 10% on your next tour or booking with us! Imagine how few names it would take for you to avail of a free trip from [[Agency Name]]!

You can send us your referrals by filling out the form we have enclosed.

We are very excited to hear back from you. If you have any further questions about our Referral Program, please don't hesitate to give us a call at [[agency number]].

Thank you very much!


[[Senders Name]]

[[Agency Name]]


Reservation Receipt Email Template

title=Reservation Receipt Email From [[your agency name]] Hi [[Client Name]],

Your reservation request for [[Hotel Destination]] has been submitted. We want to be clear that this is not a confirmed reservation. Not yet, at least.

Your potential host, [[Hotel Name]], has 24 hours to respond to your request, but most of our hosts reply more quickly than that! Once [[Hotel Name]] accepts or declines your reservation, we'll let you know.

We have authorized your payment method for [[Amount]], the full amount of the reservation. If your request is declined or expires, you will not be charged.

[[photo of the booking information]]



[[Agency Name]]


Reservation Confirmation Email Template

title=Confirmation of Reservation for [[Client Name]] Hi [[Client Name]],

This is the confirmation mail of the reservation of the [[Hotel Name]] in [[Location]]. Please go through the flight and accommodation details so that if there is any mistake it can be rectified at the right time.

As per your request, we have booked [[how many]] air tickets in the business class with [[Airline]]. The booking is made in the name of [[Bookers' Names]] with the age [[their ages]] years respectively. The tickets are for date [[Date]] from [[Location]] to [[Destination]]. Your accommodation reservation is done at the [[Hotel]] located at a [[exact location from the airport]]. You are confirmed for a stay of [[number]] days and [[number]] nights, from [[Date]] to [[Date and Year]]. The hotel rooms have spacious balconies with beach views.

I want to make clear that if you want any kind of change in the reservation then please inform within 24 hours of this confirmation letter after which any request won’t be entertained. Rest we assure you that you won’t face any problems with the proposed trip.

Thanks and Have a Good Day!

[[Agency Name]]


Follow Up Sales After Promo Introduction Email Template

title=Special promo just for you! Dear [[Recipients Name]],

During the last week of [[Month]], we sent you a brochure of our new products. Since we have already established a good long-time working relationship, we gave you a special promo for the month of [[Month]] to order them at discounted rates. [[Month]] is about to end soon and so is the promo yet we still did not hear anything from you. You are probably busy and might have overlooked our special offer for you.

From our years of working with each other, we have known you to be a man who greatly values customer satisfaction. You have always wanted to provide your customers with great products. If you would just take the time to peruse the brochure, you might find some things that would interest you.

If you decide to order now, we can give you a 15% off on the total amount of your purchase on top of the 10% on the individual product rates. So hurry and make your order before the promo period ends!


[[Senders Name]]

[[Agency Name]]


Travel Agency Business Proposal Letter

title=Collaboration request from [[Agency Name]] Dear [[newspaper owner]],

This is the very first collaboration I am making with you. I would like straightly to come to the point; we are a fresh travel organization firm positioned in the city. We are offering some prodigious travel packages for the new year. The strategies and packages are for both coast-to-coast and global visits. We are proposing incredible concession plans for populate in the city.

Your newspaper is widespread in the realm and masses read it regularly. It would be an honor to work with your organization to make known my concern to the people. Our commercial policy spins around the requirement to deliver class service to our customers.

We are completely focusing on the process of entirely nourishing their desires. This is going to get started through the enrolment of a specialized squad. We are also working hard on the delivery of better quality conventional plan travel packages, meeting & fulfilling the customer’s essential wants.

The company as well anticipates having brochures in unique designs. We also intend to have other marketing material that will empower regulars to know about the benefits of availing these services & to understand the categories of facilities we propose.

I have hemmed in the rate graph along with the letter to make it easy for you to create an eye-catching ad for us.

For additional figures or interrogations, you are welcome to communicate with me by phone [[ agency contact number]] or email [[agency email]].


Vacation Package Offering Email Template

title=Vacation made possible with [[Agency Name]] Dear [[Recipient's Name]],

How would you like to visit the beautiful country of [[Location]] to experience their fantastic food, inspiring culture, and incredible scenery for [[how many days and nights]]?

How would you like to stay at one of the top hotels in [[Location]] while you're there?

How would you like to pay just [[amount]] for all of that?

This vacation is all now a possibility with [[your agency name]]! We'll provide you with flight transfers, and accommodations for just [[amount]]! Just think about what that means regarding your potential savings!

This proposal is no joke. We are dead serious about the offer that we're making. All you need to do is give our customer hotline a call at [[contact number]] before the [[date]]. You do have to be of legal age, however, to avail of this offer.

Don't delay any further. Call us today so we can start planning your fabulous vacation. We hope to talk to you soon!


[[Agency Name]]

[[Agency Website]]


Trip Sales Email Template Sample

title=Don't miss this out! Dear [[Contact Name]],

I am pleased you selected [[Agency Name]] for your upcoming vacation in Italy. Our company offers the best packages for hassle-free vacations at the most reasonable prices. Italy is a place brimming with glorious places and splendid scenes. Cities like Venice and Florence are an exquisite blend of nature as well as classical craftsmanship. Our ten-day tour to Italy is devised to give our customers the finest taste of the picturesque cities and their rich cultural heritage. In this one-of-a-kind trip to Italy, you will experience a myriad of wonders; splendid countrysides and wines of Tuscany, the eternal city of Rome, private gondola ride in Italy’s famed Venice, boat ride to the surrounding islands, and Micheanglo’s legendary David, a masterpiece from the Renaissance Era.

The destinations included in the trip are Rome, Florence, Tuscany, and Venice; also known as the Jewels of Italy. The transportation for moving within the cities will also be included in the package. In addition, we will also provide you with an English-speaking tour guide to help you explore Italy and make the most of your trip.

Our standard prices start off from $5,500 per person for our Economy Package; the accommodation for this package is in a three-star hotel, such as the Hotel Al Paive. The Star Package costs $8000 per person, with accommodation in a four-star hotel such as the Hotel Berchielli. Our Deluxe Package costs $11,000 per person with accommodation in a five-star hotel, such as the Ritz-Carlton. These prices are exclusive of airfare. The prices may also vary depending on the type of transportation you want to choose; for instance, public bus, subway, taxi, or a private car. The current price is quoted for a private car.

Also, as the summers are approaching, the prices in the travel market is peaking due to the rush-season; yet, we are offering a special discount up to 10% until the first week of June. I would highly advise you to make your bookings with us as soon as possible, as the current prices are likely to go up several thousands of dollars in the coming weeks.

Your inclination to choose our company for your trip reflects astuteness; since Gleaming Horizons Travel Agency is a well-reputed company working relentlessly to provide luxurious vacations for couples and families for over a decade. We will ensure that you have a smooth trip without any complications and that you bring back many perfect memories.

Please do not hesitate to place your order right away. As mentioned earlier, the discounted prices are only available for six more days; i.e. the first week of June. You may inquire with other travel agencies if you wish. I guarantee you will find our company’s prices are the lowest for the caliber of quality we are providing for all our services.

To book your trip, please email us at [email protected] with detailed information about the number of people traveling, names of the individuals as mentioned in the passports, and your selected package; i.e Economy Package, Star Package, or Deluxe Package. Or call at our booking office – UAN: 800-111-22-33.

Looking forward to hearing from you.

Yours Sincerely, [[Name]] [[Ageny Name]]


Needy Customers Response Email Template

title=Regarding your queries, [[Mr./Ms. Name]], Hi [[customer name]],

Thanks for reaching out to us with your queries. We would love to solve your issue and we think phone calls are the best way to go about it.

Would you love to get on a call with us to discuss this? Please do get back to us with your available timings and kindly leave a number so that we can call.

We look forward to taking care of your issues. Thanks for choosing us.



[[Agency Name]]

[[Agency Contact No.]]


25 Travel Agency Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your Travel Agency

  • Sure, it's possible to land a cheap flight. Let us help you
  • Hey! Look at this! It's a vacation deal!
  • You deserve the trip of a lifetime.
  • Planning Your Mini-Vacay?
  • Need a last-minute flight?
  • Are you curious about our personalized service?
  • You're going to love this… Now you can escape to over 500 destinations
  • Are you getting enough sunshine this summer?
  • Check out 50% Off Call of the Wild at Super Summer Sale
  • What location is perfect for your next escape?
  • Let me help you find a vacation you'll never forget!
  • The Perfect Destination For Birthday Getaway
  • Need help planning your next vacation?
  • Are you a travel addict?
  • Hello traveler, you have found a treasure! Let us show you
  • Book your flight now and get thousands of miles bonus!
  • Your dream vacation is only a click away
  • Your summer vacation is about to get interesting
  • Forget the stress of travel.
  • Your destination is waiting
  • You don't want to miss out on these deals
  • You've got the plan. We've got the room. It's all
  • Where would you like to go?
  • Travel hasn't been the same without you!
  • How you can win the ultimate travel experience


Below we detail the most common questions as it relates to Travel Agency for email.

How to market a travel agency?

  • Add variety to your social media posts.
  • Send direct mail to your clients.
  • Practice your 30-second commercial.

How to become a travel agent?

  • Focus on a specialty.
  • Develop and market your brand.
  • Create a business plan.

How is email marketing used in the travel industry?

  • Attract and retain new customers.
  • Convince people to take a trip even if they weren’t planning to.
  • Give customers a way to connect with your travel business on social media and develop a better relationship.


There we have it: some smashing email templates for your viewing pleasure. Emails are a way of strengthening your connection with your customers. The templates and emails above can guide you through the process of building trust and rapport with your customers and prospects.

We hope you have found them helpful and get plenty of inspiration for your email marketing campaigns.

meet the author
Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I write content around various business-related topics with the goal of helping small businesses launch and grow.