The 34 Best Google Tag Manager Alternatives for 2024

Updated: May 19th, 2022

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

If you're looking for an alternative to Google Tag Manager, here are the most popular Google Tag Manager alternatives used by real founders:

1. Google Analytics

Measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Additional details about Google Analytics:

Businesses using Google Analytics:

1535 successful businesses are using Google Analytics ➜

2. Sumo

A suite of free tools that can be used to grow your website's traffic.

Additional details about Sumo:

Businesses using Sumo:

3. Google Forms

Create a new survey and edit it with others at the same time. Free with a Google account!

Additional details about Google Forms :

Businesses using Google Forms :

76 successful businesses are using Google Forms ➜

4. MixPanel

Advanced analytics for mobile and web.

Additional details about MixPanel:

Businesses using MixPanel:

5. Lucky Orange

Conversion optimization and analytics software.

Additional details about Lucky Orange:

Businesses using Lucky Orange:

6. ProfitWell

The first business intelligence platform to bring together all of your recurring revenue business's financial, usage, and attribution data to one place that's insight laden, absolutely accurate, and 100% free.

Additional details about ProfitWell:

Businesses using ProfitWell:

7. Amplitude

Is the comprehensive product analytics software for web and mobile.

Additional details about Amplitude:

Businesses using Amplitude:

37 successful businesses are using Amplitude ➜

8. chartmogul

ChartMogul is an analytics platform to help you run your subscription business.

Additional details about chartmogul:

Businesses using chartmogul:

22 successful businesses are using chartmogul ➜

9. SocialBlade

SocialBlade tracks user statistics from different social media to provide a better way to grow your following.

More About SocialBlade

Helping you with simplified analysis, SocialBlade provides access to a public database for all users. This database can provide a global analysis of content creators, live streamers, or brands using advanced technology. Whether you're looking for a popular YouTube creator or a Twitch streamer playing a specific game, to compare or comprehend, this tool has you covered.

Pricing Details

Free option. Plans starting at $3.99/mo

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Businesses using SocialBlade:

10. Heap

A smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

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Businesses using Heap:

11. Matomo

A free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

Additional details about Matomo:

Businesses using Matomo:

12. Iconosquare

A website that provides Instagram users with metrics about their following for free.

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Businesses using Iconosquare:

13. Grow

Dashboards, reports, and analytics you'd expect from traditional business intelligence.

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Businesses using Grow:

14. KISSmetrics

Is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business.

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Businesses using KISSmetrics:

15. Posthog

An open-source product analytics stack built for developers, data analysts, and product managers. It is an alternative to products such as Mixpanel, Amplitude, and Heap. PostHog automates event capture on your website or application without the need to share data with third-parties.

Additional details about Posthog:

Businesses using Posthog:

16. Geckoboard

Build clear, effective data dashboards for your business that keep teams informed, motivated and aligned around your KPIs.

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Businesses using Geckoboard:

17. Databox

Pulls all your data into one place, so you can track performance and discover insights in real-time.

Additional details about Databox:

Businesses using Databox:

18. Fathom Analytics

Provides simple, privacy-focused website analytics software to our amazing customers.

Additional details about Fathom Analytics:

Businesses using Fathom Analytics:

19. Clicky

Monitor, analyze, and react to your blog or web site's traffic in real time.

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Businesses using Clicky:

20. Manage By Stats

Provides product sales performance graphs by brand, product line, individual product and SKU.

Additional details about Manage By Stats:

Businesses using Manage By Stats:

21. Better Reports

Reports of your sales, customers, inventory, traffic and more.

Additional details about Better Reports:

Businesses using Better Reports:

22. Pendo

Helps product teams understand and guide users to create product experiences that customers love.

Additional details about Pendo:

Businesses using Pendo:

23. Oribi

An Analytics tool, designed to help companies and marketing agencies increase conversions on their site – based on the right data, absolutely code-free, and without the need for an analyst.

Additional details about Oribi:

Businesses using Oribi:

24. Metricool

A tool that allows you to analyze, manage and measure the success of all your digital content. It provides all that you need for your social media strategy in one place: web analytics, blog content, metrics and a planning tool for your social network accounts: Twitter, LinkedIn, Instagram and Facebook.

Additional details about Metricool:

Businesses using Metricool:

25. Plausible Analytics

A lightweight and open-source web analytics tool. Your website data is 100% yours and the privacy of your visitors is respected.

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Businesses using Plausible Analytics:

26. Splitbee

Helps to follow incoming traffic in real-time.

Additional details about Splitbee:

Businesses using Splitbee:

27. GetSiteControl

A set of tools for website visitor engagement: email opt-in forms, surveys, live chats, promo popups, floating bars, social media buttons - all managed from a single dashboard. Create forms that will match your website design with customizable appearance settings.

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Businesses using GetSiteControl:

28. Peel

Automating revenue analytics.

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Businesses using Peel:

29. Fivetran

The smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse.

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Businesses using Fivetran:

30. Simple Analytics

A data driven solution and services company that helps meet the demand for quick resolution using analytics as CIOs and IT Executives.

Additional details about Simple Analytics:

Businesses using Simple Analytics:

31. Oh Dear!

Complete website monitoring. Broken links & mixed content detection and advanced SSL certificate reporting.

Additional details about Oh Dear!:

Businesses using Oh Dear!:

32. Website Grader

Additional details about Website Grader :

Businesses using Website Grader :

33. SEOptimer

A content auditor that provides a clear, actionable, prioritized list of recommendations to help improve your content strategy

Additional details about SEOptimer:

Businesses using SEOptimer:

34. My site auditor

Additional details about My site auditor :

Businesses using My site auditor :

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.