The Keeper League Podcast

How A Creator Turned AFL Fantasy Podcasts Into a $160K Venture

February 28th, 2025

Founded By
Ryan (Heff) Gerlach
Monthly Revenue
$13.3K
Founders
1
Profitable
Yes
Year Started
2018
Customer
B2B & B2C

Who is Ryan (Heff) Gerlach?

Ryan "Heff" Gerlach, the founder of The Keeper League Podcast, hails from Australia and spent a decade in music education at a leading music school before transitioning to create AFL Fantasy resources. With a background in music technologies and web development, he has leveraged his expertise to grow his niche podcast and associated projects.

What problem does The Keeper League Podcast solve?

The Keeper League Podcast solves the problem of understanding niche aspects of Australian Fantasy Football, like long-term player development and strategy, which lack mainstream coverage, helping fans make informed decisions in their fantasy leagues. Its deep community engagement and exclusive data make it an indispensable tool for fantasy enthusiasts who want to outsmart their competition without sifting through endless games themselves.

How did Ryan come up with the idea for The Keeper League Podcast?

Ryan "Heff" Gerlach came up with the idea for The Keeper League Podcast by recognizing a gap in the Australian fantasy football space. With a passion for Australian Rules Football and a love for the Keeper League format, which emphasizes strategic, long-term team management, he noticed that there was little to no content catering to this niche. As a full-time teacher, he understood the importance of genuine connection and community, and he leveraged his skills in audio and...

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