How A Creator Turned AFL Fantasy Podcasts Into a $160K Venture
February 28th, 2025
Founded By
Ryan (Heff) Gerlach
Monthly Revenue
$13.3K
Starting Costs
$2K
Founders
1
Profitable
Yes
Year Started
2018
Customer
B2B & B2C
Founded By
Ryan (Heff) Gerlach
Monthly Revenue
$13.3K
Starting Costs
$2K
Founders
1
Profitable
Yes
Year Started
2018
Customer
B2B & B2C
Who is Ryan (Heff) Gerlach?
Ryan "Heff" Gerlach, the founder of The Keeper League Podcast, hails from Australia and spent a decade in music education at a leading music school before transitioning to create AFL Fantasy resources. With a background in music technologies and web development, he has leveraged his expertise to grow his niche podcast and associated projects.
What problem does The Keeper League Podcast solve?
The Keeper League Podcast solves the problem of understanding niche aspects of Australian Fantasy Football, like long-term player development and strategy, which lack mainstream coverage, helping fans make informed decisions in their fantasy leagues. Its deep community engagement and exclusive data make it an indispensable tool for fantasy enthusiasts who want to outsmart their competition without sifting through endless games themselves.
How did Ryan come up with the idea for The Keeper League Podcast?
Ryan "Heff" Gerlach came up with the idea for The Keeper League Podcast by recognizing a gap in the Australian fantasy football space. With a passion for Australian Rules Football and a love for the Keeper League format, which...
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
01 Jan 2020—AboutAbout
With a decade of experience in music education at one of Australia’s leading music schools, I have established myself as a leader in the field of music technologies. I …
18 Dec 2024—First of all, full disclaimer: I do have an affiliation deal with the Keeper platform. Almost a year ago, the creator, Ryan Power, approached me to discuss what my ideal AFL Fantas…
24 Feb 2025—Heff Gerlach started The Keeper League Podcast on the side from his teaching job.
It's not about football, not just about fantasy football, but about a very specific flavor of fant…
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