Zigpoll

How I Built a $1M Ecommerce App

September 18th, 2025

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About
Business

Jason Zigelbaum

Founder, Zigpoll

$83K

revenue/mo

Founders

Employees

Zigpoll

zigpoll.com

from Miami

started April 2019

$83,000

revenue/mo

Founders

Employees

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Who are you and what business did you start?

Hello! My name is Jason Zigelbaum and I’m the founder of Zigpoll, an on-site, email, and post purchase survey platform I started in 2018 to help eCommerce brands truly understand their customers. Before founding Zigpoll, I earned my Master’s in Computer Science and spent nearly a decade as Head of Technology at a digital eCommerce agency, where I saw firsthand how hard it was for merchants to gather and act on meaningful feedback. That experience inspired me to build Zigpoll from the ground up, entirely on my own.

Zigpoll is built for modern eCommerce brands—our primary customers are Shopify merchants, but we also serve businesses on WooCommerce, BigCommerce, Centra, Adobe Commerce, Wix, Webflow, and more. What sets Zigpoll apart is our focus on turning raw survey responses into powerful zero-party data and AI-driven insights, all while being privacy-friendly and seamlessly integrated into the platforms merchants already use. Today, Zigpoll generates over $1M in annual recurring revenue and we’re growing at 100% year-over-year, helping thousands of merchants capture feedback and turn it into growth.

How do you come up with the idea for Zigpoll?

The idea for Zigpoll came very organically. My wife and I were running an ecommerce brand together, and we constantly ran into the same problem: we didn’t have a reliable way to understand why customers were buying, how they discovered us, or what would make them come back. We tried the existing survey and analytics tools on the market, but nothing gave us actionable insights tied directly to our store. That frustration was the seed for Zigpoll; I wanted to build a tool that could give ecommerce brands clear attribution data and feedback without adding friction to the customer experience.

I’d say the “aha” moment was when we realized that attribution wasn’t just about clicks or last-touch tracking—it was about asking customers directly and using their answers to drive decisions. That shift in thinking made me confident this was the right idea to pursue. I’d had other startup ideas before, but they lacked the same combination of personal need and market demand. With Zigpoll, I wasn’t guessing, I was solving a problem I’d lived through myself.

To validate the idea, I started small. I built a working prototype and ran it on our own store, then shared it with a few merchants I already knew from my agency days. Their reactions confirmed that the pain point was real—and their willingness to pay validated that Zigpoll wasn’t just a nice-to-have, it was something essential. From there, it snowballed: more merchants started signing up, giving feedback, and pushing the product forward.

How did you launch Zigpoll and get initial traction?

I launched Zigpoll in a scrappy but deliberate way. I started on the Shopify App Store and began sharing the product in communities where I knew ecommerce founders hung out like Reddit threads, private Slack groups, and niche forums. Those grassroots communities became my launchpad. I positioned Zigpoll as a lightweight, no-friction survey tool built specifically for ecommerce merchants, and that message resonated right away.

The very first sale happened within days of launch. A Shopify merchant discovered Zigpoll on the Shopify App Store, installed it, and converted into a paying customer. One of the biggest lessons I learned from that launch was the power of starting small and authentic. By embedding myself in communities, listening closely to feedback, and making the product genuinely useful, Zigpoll was able to grow in a way that felt natural and sustainable.

What was the growth strategy for Zigpoll and how did you scale?

Since launching Zigpoll, I’ve focused on growth strategies that compound over time without relying on big ad budgets. The earliest traction came from grassroots communities. By embedding Zigpoll into those conversations, I gained my first wave of users who later became evangelists and spread the word.

Another key growth channel has been the Shopify App Store. Merchants are already there searching for solutions, so Zigpoll benefits from built-in discovery. Over time, I’ve expanded into other platforms like WooCommerce, BigCommerce, and Adobe Commerce, each unlocking new customer segments.

SEO and content marketing have also played a major role. I write guides tailored to ecommerce founders searching for pain points like “post-purchase surveys” or “NPS survey alternatives.” One blog post about post purchase surveys became a top search result and brought in a surge of new customers which, in turn, led to building out additional features in that area. Content like this compounds and SEO traffic continues long after the work is done which is nice.

Email marketing has also been effective. For example, when someone hits their free plan submission limit, they receive an automated upgrade email with a timely promotion code. This simple tactic has proven to convert free users at the exact moment they’re ready to upgrade.

These strategies worked because they all meet customers where they already are: communities, app marketplaces, search engines, and their inbox. My advice for entrepreneurs is to start with channels that have built-in distribution and compound over time, don’t chase quick wins at the expense of sustainable growth.

What were the biggest lessons learned from building Zigpoll?

Building Zigpoll taught me that consistency matters more than short-term wins. Emotions fluctuate, customers churn, and growth stalls - but staying the course and shipping features creates momentum. Early on, I focused too much on product and not enough on marketing; once I leaned into SEO, communities, and app store visibility, growth accelerated. Launching on Shopify and seeding Reddit/Slack proved invaluable, while broader trends around zero-party data created tailwinds. My best tools have been persistence, resourcefulness, and empathy for customers. My advice: validate quickly, focus on real problems, and let consistent progress compound it’s the surest path to building something lasting!

Zigpoll Acquisition: How much did Zigpoll sell for and what was the acquisition price?

N/A

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