INCRMNTAL: Podrick the Podcast

Maor Sadra & Moti Tal

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Updated: November 19th, 2023

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INCRMNTAL is advertising incrementality measurement software. It was founded in 2020 by Maor Sadra and Moti Tal and is based in Tel Aviv, Israel.
The platform gives users the tools they need to determine the cause of their marketing activities. It uses marketing data to perform ongoing measurements while campaigns and channels continue to operate normally.
Maor has spent the last 15 years working in digital advertising. He specializes in Strategy, Media Sales & Buy, Media Analysis & Analytics, and Revenue Management, among other things. Before INCRMNTAL, he was the director of NeoGames, Matomy Media Group, and Appfit.
Moti is a business-oriented technologist with over 20 years of experience in the high-tech industry. He graduated from The Hebrew University of Jerusalem with an MBA in finance.
He has extensive experience in mobile and eCommerce as a developer, manager, and entrepreneur. He was a co-founder of companies such as Simplaex and Rivr.
The company announced the completion of its $4.1 million seed round, bringing the total amount raised to $5.5 million by Heracles Capital. Another $10 million mobile investment fund founded by Mobile Dev Memo founder Eric Seufert led the round.

Important facts:

INCRMNTAL works for the marketer.
The only platform to measure waste and help you convert it into value.
It gives marketers the most accurate data to make the right decision.
Using causal inference & machine learning to provide actionable insights.
The company raised $2.2M from strategic angels around the world.