Want to Earn Revenue Fast? Just Chill on Product Businesses and Try Services Instead, Says Max

Max Baumann

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Updated: May 8th, 2023

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Max Baumann established Basemakers, a leading outsourced field sales and retail merchandising firm, in 2015.

Basemakers connects professional sales gurus to consumer product goods (CPG) businesses at a fraction of the cost.

Basemakers was a strategy to aid his beverage business, Just Chill. His business model would later attract nine regular clients who asked Basemakers' salespeople to merchandise their brands.

Soon, he learned that running a service-based business differs wildly from a product-based one.

Basemakers was profitable from the first year of business and has grown to a 7-figure business.

His growth strategies were:

Max invested$4,000 of his savings in a new sales campaign.
Focused on face-to-face meetings
Sought referrals from the existing network of customers

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