Our Cat Design Brand Does $1.3M Per Month [Update]
This is a follow up story for Tuft & Paw. If you're interested in reading how they got started, published almost 4 years ago, check it out here.
Tell us about what you’ve been up to! Has the business been growing?
Over the past few years, Tuft + Paw has grown by expanding into the consumables space. We launched a super lightweight cat litter with a subscription model, which has been a hit with customers due to it's low tracking nature. This move into subscriptions has helped us build strong, recurring revenue while keeping our customers loyal.
We didn’t stop there—we also introduced a high-protein, wet cat food line, also available on subscription. It’s packed with quality ingredients like cage-free chicken and rabbit, designed to support cats at every life stage. Alongside our growing focus on consumables, we’ve doubled down on product development and organic TikTok growth to keep innovating and reaching more cat lovers.
